Share this Story

Blue Apron Is About to Take Their Service in an Exciting New Direction

Aly Walansky is a freelance writer and editor based in New York City. She lives with her two Shorkie-Tzus, Scarlette and Max, and a display of pink polka-dot-themed home decor -- not to mention a selection of flavored vodka. Check out he...

You'll no longer have to wait for your Blue Apron delivery — kits will soon be sold in stores

As the meal kit war heats up, with even Amazon and Weight Watchers getting into the mix, the grandfather of all meal kits, Blue Apron, is now taking their sales to stores.

More: Weight Watchers Is Launching Blue Apron-Style Meal Kits

Currently, Blue Apron operates via a subscription-based model, with options for full kits of multiple meals for multiple serving sizes and à-la-carte cooking kits, but by the end of this year, we will be able to buy these kits without a subscription in stores according to The Wall Street Journal.

Blue Apron soared to popularity when it first came out, but its popularity has dipped in recent times, both because of expense and the commitment issue, but also because of competition. Walmart’s kits cost between $8 and $15 for two servings and Amazon’s preportioned meal kits are also competitively priced. With Walmart and Weight Watchers offering in-store kits, it only makes sense Blue Apron would have to follow suit.

More: Blue Apron Is the Answer to Spending Less on Groceries & Eating Cleaner

Right now, Blue Apron costs subscribers about $60 a week for three meals for two people (or around $10 per serving), but there’s no word yet as to where these meal kits will be sold in brick-and-mortar stores and how the prices may differ from the subscription-based options.

Blue Apron, originally credited for being a bridge between wasting money on excessive groceries and our tendency to order takeout because it's quicker and easier, lets us make beautiful meals at home with only as many ingredients as we'll need for the recipe and less waste. It's a great idea, and we're excited to see them expanding with the times.

Comments
Hot
New in Food & Recipes
Close

And you'll see personalized content just for you whenever you click the My Feed .

SheKnows is making some changes!

b h e a r d !

Welcome to the new SheKnows Community,

where you can share your stories, ideas

and CONNECT with millions of women.

Get Started