There are a lot of chain restaurants out there, and based on where you live and your food interests, you probably have your favorite spot. Some of us may have amazing memories of apps and drinks at TGI Fridays, while others are all about ending the night at Cheesecake Factory.
Nation’s Restaurant News looked into this phenomenon and studied which chain restaurants really did inspire the greatest loyalty from their customers.
“Survey respondents were asked if their last visit to each chain was driven by convenience or by a true desire to experience that brand,” explained the publication. “The resulting True Loyalty score is the percentage of visits that were motivated by the brand and not by circumstance.”
The results ended up being pretty interesting, with some winners surprising and others no shock at all. For example, In-N-Out came in at the top of the list, and that’s no surprise to anyone – we route our Uber at LAX to pass the In-N-Out drive-thru when we leave the airport. Sixty-two percent of respondents said they will visit for a burger even if it means going out of their way.
Papa Murphy’s, Red Lobster, Texas Roadhouse, Raising Cane’s, Cracker Barrel, Panera Bread, Captain D’s, Chick-fil-A and Krispy Kreme also all made it to the top 10. However, tried-and-true McDonald’s was far lower on the list — 28 percent of people say they will go only because it’s right there and convenient and are not inspired by an actual craving for McNuggets.
Whatever. They are still going, right?
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