While our happy hour habit isn’t always limited by the cost of the cocktails, our dwindling holiday budget would appreciate a bargain wherever we can find it.

That's why the announcement that Applebee's is now selling $1 margaritas — or as they call them, Dollaritas — makes us very happy. That deal isn’t just for happy hour either. It’s all day every day with no limit. I know, I know, you're getting the urge to stop reading and run to your nearest Applebee's immediately, but stick with me. The reason behind the cheap drink is so sweet.

More: Spicy grapefruit margarita — just what you need to beat the winter blues

Applebee’s announcement said the $1 margarita promotion is part of their Neighborhood Appreciation Month. "We focus on our food a lot, but 'bar' is in our name, and it is an integral part of what makes Applebee's a great neighborhood destination," Patrick Kirk, vice president of beverage innovation at Applebee's, said in the statement. "Our $1 margaritas in October give us a chance to show our guests a little love, giving them a totally unbeatable offer as a gesture of our sincere appreciation for their patronage."

More: Skip the artificial ingredients, & whip up homemade frozen margs instead

Now excuse me while I shut down my computer and head over to Applebee's.

Image: Giphy