Going to Costco requires an inner strength and sense of purpose more suited to a knight of the roundtable than a late millennial like myself. Nothing else in my life requires the same intense strategy and willingness to throw myself into the madding crowd, and this is coming from someone who still has, like, eight different student loans to keep track of and regularly attends music festivals.
Luckily, Costco seems to realize that if it has any hope of holding onto the younger generation, it has to become more accessible, and it's doing so by partnering with Instacart to offer online ordering and delivery. The best part is that you don't even need a membership card to start shopping. Finally!
While Costco has paired with other delivery services in the past, unlike those, Instacart doesn't require a membership fee. You can simply sit in bed, pants-free, and order bulk La Croix, Nutella and toilet paper, all while lifting nothing more than a finger (or a few).
Instacart does charge a delivery fee, and similar to Uber's surge pricing, the cost can fluctuate depending on the time of day and the availability of the drivers.
Still, if you only drag yourself to Costco twice a year because you can't stand elbowing your way through families unraveling from the stress of bulk shopping just to get your hands on a free sausage pizza sample, chances are you'll still end up spending less on Instacart delivery than you do on your membership. And honestly, holding onto your sanity is priceless no matter what you eventually rack up in delivery fees.
Now, time to go clear out my pantry. Hey, that industrial-size vat of cookie butter isn't going to make space for itself!
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