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Breaking: Now Pineapples Come in Millennial Pink

Bibi Deitz is the News Editor at STYLECASTER. She holds an MFA in fiction writing from Bennington College and lives in Brooklyn. Recent work has appeared in The Wall Street Journal, Bustle, Marie Claire, Teen Vogue, The Huffington Post, ...

Pink pineapples exist, and we’re freaking out

Two things you see all over Instagram constantly: pineapples and millennial pink. So, in a great day for the internet, it turns out you’ll soon be able to combine the two and eat actual pink pineapples, which is both awesome and also a little disturbing.

Apparently, fruit conglomerate Del Monte has registered the (genetically modified) pineapples under a patent, and though they’ve been developing the new hue since 2005, the Food and Drug Administration finally signed off on them this week, Elle reports. They’re called rosé pineapples, because, of course, incorporating Instagram’s third favorite thing on Earth. Pineapples, millennial pink and rosé: the holy Instagram trifecta.

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Not only are the rosé-napples really pretty, they’re also sweeter according to Del Monte. The pineapples, which will be grown in Costa Rica, will be labeled "extra sweet pink flesh pineapple." They might want to get a copywriter on that, but it’s a good start.

They owe their new color to messing with the enzymes that convert lycopene (which is pink) to beta-carotene (which is yellow). The “new pineapple has been genetically engineered to produce lower levels of the enzymes already in conventional pineapple that convert the pink pigment lycopene to the yellow pigment beta carotene,” the FDA said. “Lycopene is the pigment that makes tomatoes red and watermelons pink, so it is commonly and safely consumed."

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Okie-doke. We’re not going to wax poetic about how bizarre and slightly horrifying it is that we’re living in a world in which we can control the color of our fruit (and genetically modify salmon to grow faster), but we bet we’ll see rosé-napples all over the world (and Instagram) once they hit the market.

Official images of the pink pineapples haven’t been released yet, so until they are, satisfy yourself with some rosé-napple fantasies, courtesy Photoshop and the internet. What a world.


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