SECTIONS
What would you like to know?
Share this Story

Burger King's Whopperito should be 'Chopped'

Justina Huddleston is an editor and the head writer for TDmonthly Magazine. She has been a freelance writer for several years, though her real passion is cooking. You can see the recipes she creates on her vegan food blog, A Life of Litt...

Big burger's latest attempt at innovation sounds like something a panicked 12-year-old would make

I'm usually pretty excited by fast foods' bizarre mashups, but Burger King's latest, I'm not quite sold on.

It's the Whopperito, a burrito-burger fusion that, after being tested in select markets in June, is going to be released nationally on Aug. 15.

According to Burger King, the Whopperito is a combo of Tex-Mex and American cuisine, basically ground beef, lettuce, tomatoes, pickles and queso sauce. But instead of feeling excited to try it, I'm kind of unimpressed. Like, sure, I bet it fulfills all of our cheesy-fatty-salty-beefy fast-food needs, but is it really worth throwing your panties on stage for? It basically just sounds like a chopped up Whopper in a wrap with queso sauce.

More: Burger King's Chicken Fries Rings are the work of a mad genius

This from a company that has released Fiery Chicken Fries, Chicken Rings and Mac n' Cheetos. This, from a company that has to compete with Taco Bell's Cheetos Burrito and Beefy Fritos Burrito. I just feel like a simple repackaging of the Whopper isn't quite enough to intrigue me. I want innovation, aka lots of cheesy junk food, wrapped up in that tortilla along with my Burger King beefy crumbles. As a judge on Chopped would say, they just didn't transform the ingredients. And let's not even talk about the presentation...

More: Burger King's latest Cheetos-infused snack is bizarrely appealing

Then again, they've thoroughly tested the Whopperito in several markets and it passed muster, so it must have something going for it. And TBH, if I had to choose between a regular Whopper and a Whopperito, I'd choose the Whopperito any day.

So, when it comes down to it, I'll probably let my self-loathing and curiosity get the better of me and try one of these bad boys come Aug. 15. But don't judge me if you see me shoving some crushed-up Doritos Locos taco shells into the tortilla before I take my first bite.

More: Burger King says new Fiery Chicken Fries are 'offensively spicy'

Comments
Hot
New in Food & Recipes
Close

And you'll see personalized content just for you whenever you click the My Feed .

SheKnows is making some changes!