SECTIONS
What would you like to know?
Share this Story

Burger company's 'Old Colonial' prompts accusations of racism

For Cailyn Cox, writing isn't just a hobby, it's her life. Passionate about Hollywood, she makes it her mission to find the most entertaining celebrity gossip for SheKnows readers. And when she's not enthralled in the celeb world, she's ...

Burger company blasted for 'commodification of colonial legacies', but is the backlash deserved?

From SheKnows UK

National restaurant chain Gourmet Burger Kitchen has earned criticism over one of its burgers — but not everyone feels the backlash is deserved.

More: Apple Store under fire after 'racist' treatment of teens

According to The Tab, the burger in question is the "Old Colonial," which consists of a 30-day, dry-aged steak burger, Red Leicester cheese, crispy bacon, pickles, Bangkok slaw and beef ketchup, and can be yours for £11.45. Everyone seems happy with the ingredients — it's the company's choice of name that's brought criticism.

Burger company blasted for 'commodification of colonial legacies', but is the backlash deserved?
Image: Gourmet Burger Kitchen

A woman named Ella Baggaley Smith took a photo of the company's advertisement outside its Brunswick Centre branch and uploaded it to a closed Facebook group called Race Matters (a copy of which can be found on The Tab), in which she referred to the burger as "casual commodification of colonialism."

More: Watch what happens when this mom gives black dolls to her white daughters

"Given that the repercussions of Britain's colonial legacy are felt across the world to this day, it seems entirely inappropriate that GBK should make it a theme for one of its burgers," she wrote.

"They are representing centuries of racism and violence as if it were just a handy theme for their restaurant, whitewashing over heinous crimes. I think at best, GBK are being culturally unaware about the offence this advert could cause. Otherwise, they are celebrating and, worse, capitalising on a period whose overwhelmingly negative history goes far beyond a crappy burger."

However, not everyone shares these views, as evident by the reaction to the article.

More: Thandie Newton calls out coffee shop chain for offensive statue

The Tab reports that the company has not responded to comment — although that may be because they were currently facing backlash over a burger advertisement, which reportedly left vegetarians feeling alienated.

This makes for an interesting argument, but what side do you take? Let us know your thoughts in the comments below.

Tagged in
Comments
Hot
New in Food & Recipes
Close

And you'll see personalized content just for you whenever you click the My Feed .

SheKnows is making some changes!