It's the brainchild of Smith & Sinclair — chef Emile Bernard and ex-PR Melanie Goldsmith — who claim to have created "The World's First Immersive Edible Alcohol Shop."
Smith & Sinclair already have a successful online business making "cocktail confectionary" — upmarket alcoholic jelly sweets that are sold in Harrods, Harvey Nichols and Selfridges.
At Eat Your Drink customers are encouraged to smell, eat, lick and breathe the products to experience what the owners describe as a "multi-sensory experience."
So popular is the concept of alcoholic sweets that Eat Your Drink was successfully crowdfunded in early November. Here are just a few of the treats on offer if you're in the area and think you deserve a break from Christmas shopping…
Eat Your Drink has been set up in the basement of the Benefit shop on Carnaby Street and is open until Christmas Eve.
And you'll see personalized content just for you whenever you click the My Feed .
SheKnows is making some changes!