The pumpkin spice mania needs to end.
It was bad enough when Starbucks started this nonsense with the pumpkin spice latte. A whole, large subsection of this country went berserk over it. In subsequent years, they began counting down the days until the annual “fall” (now typically happening BEFORE it’s actually fall) release of the sugary-sweet concoction that contains some form of pleasure receptor stimulators for the brains of many of my fellow humans. I finally gave in, after a few years of hype, and tried one — and well, it’s just not for me.
But really, I felt that if people wanted to drink that kind of thing, it’s not like I really cared, or deserved an opinion on the matter. I saw people happily posting pics of their hallowed cups on Facebook and Instagram (#PSL, natch) and clearly they were happy. So what the heck, no problem.
The hype around the pumpkin spice latte continued to grow, and other companies wanted to cash in on the pumpkin spice love. The first product extensions didn’t seem too bad: waffles, pancakes, muffins, that kind of thing. And again, no big deal: No one was forcing me to eat any of them, and using pumpkin spice in these types of products didn’t seem outrageous.
For some inexplicable reason, however, the list of products being pumpkin spiced just keeps growing and growing. You can now find yogurt, almonds, cereal, granola bars, gelato, English muffins, bagels, cream cheese. I wonder, do people put pumpkin spice cream cheese on their pumpkin spice bagels while sipping their pumpkin spice lattes in front of a lit pumpkin spice Yankee Candle?
And while I’m listing things out, beware the beverage aisle: Tea, soda, beer and vodka have all fallen victim. (Nooo! Not the alcohol! This is insidious!)
They also messed with treats from my childhood that really didn’t need any embellishment: M&Ms and Oreos, complete with shocking orange filling, have been tainted. Last fall, I took what I thought was a caramel Hershey’s Kiss and popped it in my mouth… only to feel like a toddler with the desire to spit that chocolate/potpourri mash-up right back out of my mouth. (True story: I actually did. See what pumpkin spice does to a girl?)
Pumpkin spice has even come for the Peeps. And I know that Peeps are pretty polarizing. I happen to like them, and I know that grosses some people out. But even I’m out on the pumpkin spice ones. Shudder.
The only rules about pumpkin spice mania are that there are no rules. Tortilla chips. Potato chips. Kale Chips. No really. Pumpkin spice kale chips. Let that sink in a minute. It’s like the product development people are just trying to see how ridiculously far they can take the latest "it" trends. Pumpkin spice is the new black, and no one is stopping until they’ve conquered it all.
Think I’m wrong? People on Etsy have created an all-natural pumpkin spice vegan deodorant. I love Etsy and I think crafty people are amazing. But this? What’s the expression I’m looking for? Oh yeah: I. Can’t. Even.
I feel like we are living in a remake of a classic movie, updated for 2015. Soylent Green is pumpkin, people. Good luck with that.
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