Consumers love the upmarket food chain but they might love mocking its branding even more. With the hashtag #OnlyInWaitrose (and variations of it) gaining traction on Twitter consumers are sharing their most memorable (and ridiculous) moments.
Just seen vodka with actual gold leaf in it #onlyinwaitrose— Lottie (@Lottie_Miles) August 25, 2015
just watched a woman buy what looks like a plastic egg container for £8. it's not even big #onlyinwaitrose— holes. (@HollySaliba) August 31, 2015
We're not sure when basil became majestic but we like it.
It's not enough purchasing regular free-range eggs, you need the ones with the really inquisitive hens — because they presumably taste better.
So, "British Blacktail hens who display their inquisitive nature whilst freely foraging in open pastures," anyone?
If you're looking for a unique smell you don't get much more unique than sea moss.
Waitrose may need to learn the meaning of the word "essential" — although we tend to agree that crème brûlée should be consumed more often.
We're not sure how normal people get through the day without a glass of champagne?!
I'm not the best at maths but does this make sense to anyone else?
Buy 2, it'll make us look more expensive darling pic.twitter.com/Z1SxT9JCSO— Only in Waitrose (@OnlyInWaitrose) September 18, 2015
Oh Waitrose you have outdone yourself.
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