The new and improved Pumpkin Spice Latte, in addition to including real, live, actual pumpkin, will also ditch the caramel coloring, according to today's announcement from Starbucks' Peter Dukes.
"After hearing from customers and partners about ingredients, we took another look at this beverage and why we created it so many years ago," Dukes wrote today on the Starbucks blog. "It was simple — espresso, perfectly steamed milk, warm fall spices with delicious flavor of pumpkin pie that reminds you of the cool, crisp days of autumn."
Starbucks' announcement about its cleaned-up version of the Pumpkin Spice Latte comes just a day before Panera was set to launch its own "clean" PSL version, also made with real pumpkin and without artificial colors, flavors or sweeteners. The Panera PSL announcement was set to brag that it was the only retailer selling a "Real Pumpkin Latte." Oops. Looks like Starbucks caught wind of the idea and decided to get the jump on Panera.
Regardless, we're glad to see Panera's good food policy influencing other retailers to clean up their menus too. You can't have too many healthy options.
Anyone else getting all geared up for over-the-knee boot socks and leaves photographed with Instagram filters? The fall release of Starbucks' Pumpkin Spice Latte — and now the welcome addition of Panera's own version — should start to get you excited for the end of summer and the start of a tastier, healthier PSL just a few short weeks away from your lips.
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