SECTIONS
What would you like to know?
Share this Story

General Mills nixes artificial colors, and cereal will never look the same

Justina Huddleston is an editor and the head writer for TDmonthly Magazine. She has been a freelance writer for several years, though her real passion is cooking. You can see the recipes she creates on her vegan food blog, A Life of Litt...

The General Mills change is good, but it has us nostalgic for the neon cereals of our youth

General Mills announced today that it's making big changes to its cereals.

The company has decided to remove all artificial flavors and colors from its cereals before 2015 is through.

This is great news, especially for those concerned about the potentially harmful health effects of artifical food dyes like Red 40 and Yellow 6. But honestly, the reformulation has me kind of nervous. Especially when it comes to what my family called "weekend cereals" — those carb-y sugar bombs that were deemed inappropriate for school days but which immediately transport me to Saturday morning cartoon time when I treat myself to a bowl as an adult. What if removing the artificiality changes them forever? These are the three I'm most worried about.

1. Trix

The General Mills change is good, but it has us nostalgic for the neon cereals of our youth

Image: frankieleon/Flickr

Trix, that neon-colored fruit cereal that spawned Trix yogurt and other ungodly colorful, sugar-laden breakfast snacks, is going to take quite a hit. Since blue is hard to come by in nature, General Mills is removing the blue puffs from the cereal. And since blue is used to make green, green is going too. So basically we're stuck with red, orange and yellow — at this point, even that freaking rabbit has probably lost interest. At least they're going to try to keep the purple puff in there, thanks to a little help from blueberries.

2. Lucky Charms

The General Mills change is good, but it has us nostalgic for the neon cereals of our youth

Image: Sarah Mahala Photography & Makeup Artistry/Flickr

Is there anything more satisfying than the crunch, then immediate dissolution, of a Lucky Charms marshmallow in your mouth? Or better yet, scavenging all the "healthy" cereal bits from a bowl of Lucky Charms, only to be left with the colorful, soft marshmallows at the end? Well give up on this dream because these beloved, bright 'mallows may be changing. Apparently removing the artificial colors and flavors and replacing them with natural alternatives could forever upset the delicate balance of ingredients that gives us the marshmallows we know and love today. My suggestion? Start hoarding the original formula now.

3. Boo Berry

The General Mills change is good, but it has us nostalgic for the neon cereals of our youth

Image: bochalla/Flickr

This Halloween favorite is in serious jeopardy. Its unsettling blue color will be hard to replicate without artificial colors, and apparently the marshmallow recipe is in danger too. Also, it's described as an "artificial berry flavor" frosted cereal, so hopefully they're able to coax the same flavor out of, um, actual berries.

So I'll be crossing my fingers in hopes that, after the reformulation, my favorite dessert-for-breakfast cereals are able to retain the candy-like qualities I so adore. But, uh, good for you for trying to be healthy or whatever, General Mills.

More delicious cereal

'80s and '90s cereals that need to make a comeback
Many ways to use cereal
This 6-layer cereal cake is a flavor extravaganza of dreams

Comments
Hot
New in Food & Recipes
Close

And you'll see personalized content just for you whenever you click the My Feed .

SheKnows is making some changes!