Sales of Prosecco — Champagne's younger, cheaper, Italian half-sister — rose by 55 percent in the U.K. last year. We spent £1 billion on the bubbly stuff, more than Champagne for the first time ever. But it looks like the celebrations could be over. At London Wine Week, Bisol export manager Roberto Cremonese told The Drinks Business: "Last year's harvest was very poor, and down by up to 50 per cent in some parts, so there is a very real possibility of a global shortage. We'll find out how big the problem is in August when the brokers release their stock. At the moment we don't know how much Prosecco they're holding on to.”
According to Harpers.co.uk, the poor 2014 harvest caused by wet weather is not the only reason we might not be quaffing Prosecco to our heart's content this summer. Supermarkets have been fuelling demand by driving down prices, putting further pressure on the supply chain.
"When sales are going up in strong double digit figures, it puts a lot of pressure on supply," said Stefano Girelli of The Wine People. "Promotions are not going to help and too many promotions are not good for long-term brand building. Promotions should be softer and they should be trying to keep the price steady."
If this news is enough to drive you to drink, here's how to cope with the possibility of a Prosecco-free summer:
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