According to Big Hospitality UK, people are seven times more likely to tweet about a negative dining experience than they are to take to sites like Yelp or TripAdvisor to air their grievances. And, 78 percent of those tweeting negative comments do so while still in the restaurant, which means that with a little sleuthing, restaurants could take immediate action to change their customers' minds about their meal.
It doesn't take long to find disaffected diners on Twitter. Their reactions verge from disappointed...
I just ate pig intestines & it was the worst meal of my life not to mention expensive pic.twitter.com/3BMrT6NSIP— Michelle Skywalker (@michelle_lovvee) July 20, 2014
Olive Garden: When you're here, you're family. A poor family that likes horrible food.— Spe(n)cer (@SpencerinSF) September 20, 2014
Wendy's I love you but lately you have made me feel sick especially right now at work. I am sorry to have to do this but we are done #hurts— Joseph Koch (@kochie_cutter) June 18, 2012
To downright disturbed...
When does Taco Bell ever willingly give u the amount of sauce u want, should take this 1 fire packet & squeeze it in ur eyeballs #tacohell— Corrin Carpenter (@CarpenterCorrin) September 23, 2014
The man behind me just farted, this may turn out to be the worst meal of my life— Paige Butchart (@paigebutchart) November 2, 2013
Just had the worst Mexican meal of my life at a new restaurant in town. I feel like calling their family in Mexico and telling on them.— Mimi M (@MimiMM_) June 5, 2014
Was at this restaurant today with family in germany. And my cousin threatened to call the cops cause the food was so bad. He was serious LOL— - B i l a l - (@BilalSpeaks) October 5, 2012
Pizza Hut has made me feel disgustingly sick,and the waiters are fools and the wedges are cold and the desserts are the size of my toe nails— Clodie❁Worboys (@clodieworboys) July 10, 2013
I would rather lick the floor in a men's restroom than eat at a Chili's Grill & Bar— MJRiggins (@MJRiggins) November 18, 2013
While some remain in denial.
I think KFC made me sick again. Ok Colonel, you only get 15 or 30 more chances. Shape up or after 50 or 75 more buckets, I'm done. PROBABLY!— Mary (@living_marble) September 20, 2014
Moral of the story? Restaurants who want to do damage control should start monitoring Twitter for mentions like these stat. Because really, no food service employee deserves to get a packet of hot sauce in the eye — no matter how bad those grilled pig intestines were.
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