Everything started with a trade magazine ad
Remember back in the '90s when you had to look for a job in magazines and newspapers instead of LinkedIn? Yeah, neither do we, but Mel B, Mel C, Geri Halliwell, Victoria Beckham and Emma Bunton definitely do. The ladies all auditioned for the group after seeing an ad in The Stage magazine that read, "WANTED: R.U. 18–23 with the ability to sing/dance? R.U. streetwise, outgoing, ambitious, and dedicated? Heart Management Ltd. are a widely successful music industry management consortium currently forming a choreographed, singing/dancing, all-female pop act for a recording deal. Open audition," according to thespicegirls.com.