Kim Kardashian seemed to balloon overnight as soon as she announced she was pregnant with Kanye West's baby. Now some are saying that this woman who normally is very conscious of maintaining her figure is letting herself go for one very compelling reason: Cold, hard cash.
Insiders tell InTouch magazine that Kim is hoping for a mega-deal with a weight-loss company like Jenny Craig or Weight Watchers like fellow preggo star Jessica Simpson, and she's piling on the pounds far beyond what her doctor recommended in order to cash in.
"I wouldn't put it past her to blow up just so her weight loss is more dramatic," a source close to Kim told InTouch. "The way diet company deals are structured, bonuses are often built in for losing more weight in a shorter period of time."
"She knows what she's doing by showing off her heavier figure and stuffing her face in public," another insider added.
"The more she looks heavy and out of control with her eating, the more she will be worth. Everything Kim does is on purpose."
And Kim's not the only one in on it. Momager Kris Jenner is pushing Kim to exploit her pregnancy as much as possible, even above and beyond a diet deal.
"She would get a percentage of any deal, so she's pushing Kim hard to start signing contracts — baby shower photos, baby-bump pics, weight loss," a friend told the mag.
Unfortunately, it sounds like Kim might be out of luck — so far no one wants to work with her. "Kim would love to get a paid gig like Jessica, but so far no one is interested," a pal told the Huffington Post. Weight Watchers confirmed they have no plans to work with the reality star and Jenny Craig told TMZ they plan to remain focused on "real results for real women" but added, "We will continue our working relationship with Mariah Carey."
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