They Can Handle Hamm's Famous Package

Making publicity hay while the sun shines, underwear company Jockey tweets an offer to supply Mad Men star Jon Hamm with a lifetime of free underwear.

Jon Hamm at the Mad Men premiere

Jon Hamm freeballs no longer.

That was the salacious news from the set of Mad Men, when the New York Daily News recently reported that producers asked the 42-year-old superhottie to wear underwear when at work, because the period-correct tight pants of the 1960s left little to the imagination.

Underwear company Jockey took advantage of the public interest in Hamm's crotchal region with the tweet, "We hear Jon Hamm’s too big for his britches. @Jockey’s offering free underpants for life to the @MadMen_AMC star: http://usm.ag/14aBeRx" with a link to an Us Weekly story on Mad Men's undies dictum.

Jockey also told E! News, "Jockey would like to offer our support for Jon Hamm in the form of a lifetime supply of Jockey underwear."

Ha ha, smirk smirk.

Hamm probably isn't laughing over the offer, being as he already told Rolling Stone, "They're called 'privates' for a reason, I'm wearing pants, for f**k's sake. Lay off."

Jon Hamm forced to put his package away by AMC >>

Offering free product to a celebrity is, of course, a time-honored marketing strategy. The two firms perhaps best known for doing so in the last few years are Carvel, whose "free ice cream for life" black cards became the subject of an amusing Lohan family scandal, and Chipotle, which sends "free burrito every day for life" cards to any celebrity who they think would appreciate it.

Time.com reports that skateboarder Tony Hawk and NBA players Mario Chalmers and Drew Gooden are all Chipotle card-holders.

So maybe you'd rather have a free burrito than free underwear, Jon Hamm?

Season 6 of Mad Men premieres April 7. Fans gotta talk about something until then.

Image courtesy Apega/WENN.com

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