Winter's Coming Again

HBO's rolling out the red carpet for Game of Thrones. The third season is right around the corner, so the network's beefed up the show's marketing. This Friday, a new, exclusive trailer will debut on Jimmy Kimmel Live!

Game of Thrones

Are you going through Game of Thrones withdrawal? Don't fret. The HBO fantasy returns next month with its highly anticipated third season. The network's announced that a new trailer for the show will premiere Friday, Feb. 22.

HBO's turning it into a multimedia event. The footage won't debut online or even on HBO — that honor goes to ABC. Talk show Jimmy Kimmel Live! has first dibs on the new promo. Talk about an exclusive.

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It turns out that Kimmel is a huge fan of the series, so he's the perfect guy to usher in its return.

He joked, "I am so excited about this trailer, even I might watch my show."

After its initial East Coast airing, the 60-second spot will immediately appear on the official Game of Thrones YouTube channel.

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Game of Thrones is based on the popular book series A Song of Ice and Fire, by George R.R. Martin. The Emmy- and Golden Globe Award–winning drama chronicles an epic struggle for power within a vast and violent fantasy kingdom.

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The returning cast includes Lena Headey, Peter Dinklage, Emilia Clarke, Kit Harington, Michelle Fairley and Nikolaj Coster-Waldau. Also, be on the lookout for newcomers like the legendary Diana Rigg, Clive Russell, Nathalie Emannuel and Kerry Ingram.

Jimmy Kimmel Live! airs weeknights at 11:35/10:35c on ABC. Game of Thrones returns Sunday, March 31, at 9/8c on HBO.

Are you excited for the new season?

Photo credit: News Pictures/WENN

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