Brett Ratner's taking one of the most addictive social media games and bringing it to television. He's producing a TV adaptation of Zynga’s Farmville.
Farmville and Farmville 2 attract millions of players daily. The gameplay includes legitimate farming tasks like growing food, plowing the land and raising livestock. It's prominently featured on Facebook and MSN Games.
According to the Wall Street Journal, Ratner's excited to take the property to the next level.
"Farmville is one of the most exciting brands out there today and its cross-platform opportunities are endless. I am thrilled to be expanding the brand with existing fans and also engaging a whole new audience," Ratner said in a statement.
He'll bring the show to life alongside executive producers Kirk Schenck, Charles Bishop and Nina Gelb. They plan to make Farmville a half-hour animated series. This is a surprising change of pace for Ratner. He's no stranger to TV, but this is like nothing he's ever done before.
Ratner's best known for producing the former Fox series Prison Break, which ran for four seasons. He also directed the Rush Hour film trilogy, X-Men: The Last Stand and Tower Heist. Next up, he'll join forces with Dwayne Johnson for Hercules.
Even though Farmville is backed by Canadian production company Six Eleven Media, no network is attached. Therefore, it may or may not air. But considering its popularity it could be on our screens sooner than later.
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