Madonna doesn't care what you do in your own home, but if you're in a massive arena during a soundcheck with her, you better believe she plans on controlling your every decision. Maybe you used to be a smoker, but you aren't anymore, kid. At least not if you plan on seeing "Like a Virgin" performed live.
To a certain extent, Madonna's no smoking rule makes sense. Smoking and secondhand smoke wreak havoc on a person's lungs. Madonna's lungs are pretty much the only thing she still has going for her. It's called "protecting your assets," and it's a wise move on her part.
However, unless her tour rider requests that for one night only each of her venues becomes smoke free, she really has no right to be so upset. It's not as if her fans broke some previously agreed upon arrangement. They were just doing what they wanted, where they thought they were allowed to do it.
Most important, though, was Madonna's attitude about the whole incident. Those assets (her lungs) mean nothing if she alienates or angers her fans. It would take a very, very devoted fan to not be offended by Madonna's harsh and vulgar rebuke.
"There are people smoking right now," she said at the very beginning of her videoed hissy fit. "No smoking!"
Except the fans didn't stop smoking, likely because she was in Chile and they didn't understand her. So, she continued her rampage.
"If you're going to smoke cigarettes, I'm not doing a show," she added, "You don't care about me? I don't care about you. All right? Are we going to play that game? I'm not kidding. I can't sing if you smoke. ¿Entiendes?"
Right. Because one word in Spanish will be enough to make them stop. They didn't, of course, so she grew vulgar.
"You're looking right at me and smoking cigarettes, like I'm a stupid f***ing idiot."
They finally quit smoking and Madonna went on with her soundcheck, no doubt solidifying the end of at least one person's fandome.
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