It's no secret that the Super Bowl is a ratings giant. The game earns record numbers every year. And it's the only time viewers look forward to commercials as much as the event itself.
With a lead-in like that, networks try to capitalize on the audience. Post–Super Bowl programming is key. Networks often use the extra eyeballs to promote a new show or help boost one of their veterans. This year, CBS is going with the former.
According to The Hollywood Reporter, the new drama Elementary has gained the coveted slot. The series, which stars Jonny Lee Miller and Lucy Liu, is a modern adaptation of the Sherlock Holmes stories.
Elementary has fared well in the ratings. In fact, it's one of the season's most popular new dramas. CBS clearly favors the show, having recently granted it a full season pickup.
So how will Elementary do after the big game? Earlier this year, NBC used the event to launch The Voice's second season. The network drew "37.6 million total viewers, including 16.3 million in the key adults 18–49 demo." The Super Bowl itself was "the most-watched program in U.S. history, with an estimated average audience of 111.3 million," according to the Hollywood Reporter.
Elementary will air Feb. 3 at 10/9c following the post-game coverage.
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