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Video Music Awards nominees and editors' picks helps empower women through articles and discussion related to women's issues including beauty, relationships and parenting.

Our predictions

These are the Editors' Choices for the 2012 Video Music Awards nominees. The awards take place on Thursday, Sept. 6.

Our predictions

Best Direction

Coldplay f/Rihanna

"Princess of China"

Directed by Adria Petty and Alan Bibby

Duck Sauce

"Big Bad Wolf"

Directed by Keith Schofield

Frank Ocean

"Swim Good"

Directed by Nabil Elderkin


"Bad Girls"

Directed by Romain Gavras

Watch the Throne


Directed by Spike Jonze

Our pick

Our predictions

It’s not just the names of Kanye West and Jay-Z that give this one to Watch The Throne. Nor is it the fact that they commissioned Spike Jonze to direct their video. Those things help. But the popularity of the project and the actual direction of the video makes us think this will come out on top. For the record, Frank Ocean’s video also makes the list.

Best Editing

A$AP Rocky


Editing by Samantha Lecca



Editing by Alexander Hammer & Jeremiah Shuff

Gotye f/Kimbra

"Somebody That I Used to Know"

Editing by Natasha Pincus

Kanye West f/ Big Sean, Pusha T, and 2 Chainz


Editing by Eric Greenburg

Watch the Throne


Editing by Alex Hammer, Peter Johnson & Derek Lee

Our pick

Our predictions

Gotye may not be the best video nominated, but the editing is pretty dang good. It is a time-lapsed video of a painting and a man being painted. It is done in Celebrity Death Match-style, one frame at a time. We're sure it makes sense somewhere deep down, but if nothing else, it's a fun video to watch. And if the editor hadn’t had the patience, it likely wouldn’t have worked the way it does.

Best Visual Effects

David Guetta f/Nicki Minaj

"Turn Me On"

Visual Effects by Alex Frisch, Joe Harkins, Scott Metzger and Vico Sharabani

Katy Perry

"Wide Awake"

Visual Effects by Ingenuity Engine

Linkin Park

"Burn It Down"

Visual Effects by Ghost Town


"Where Have You Been"

Visual Effects by Baked FX


"First of the Year (Equinox)"

Visual Effects by Deka Bros & Tony T. Datis

Our pick

Our predictions

This one is a toss-up. David Guetta & Nicki Minaj have the most straightforward cool visual effects, and it likely will win. But there is something about Skrillex’s video that makes us want to see more. It is a great straightforward film-like video, and it deserves to win this category.

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Photo credits: (One Direction), Mats Andersson/ (Black Keys), FayesVision/ (Childish Gambino), (Carly Rae Jepsen), David Bodrick/DMBJ/ (Nicki Minaj), (Justin Bieber), (Kelly Clarkson), (Drake), (Chris Brown), Dan Jackman/ (Chris Martin), PNP/ (Rihanna), Lia Toby/ (Jay-Z & Kanye West), Carsten Windhorst/ (Gotye), (Skrillex)
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