Hey, Proctor and Gamble, good-on-ya for calling your ad a “film.” We like it. But that’s not the only reason we like this “film.” Olympic athletes can seem larger than life -- what with all the drive, ambition, dedication and a basic willingness to do what the rest of us are not. This commercial reminds us that Olympic athletes are real people with real moms, who have dedicated much to the success of their athletes. While this feature may tick off more than a few dads who have sacrificed for their little athletes, it still gets our vote for best tear-jerker. Sniff. Pass the tissues, please.
Leave it to Coca-Cola to team up with Mark Ronson, Katy B and five Olympic athletes to put a little rock and roll into the Summer Games. Using the sound effects from some of the sports gives this effort a bit of a “Blue Man Group” feel. Listen up, and don’t be surprised if you realize you are tapping your toe and wishing you were at the games to cheer on the athletes in person.
At first, this commercial feels like weak marketing. After all, the monkey thing has been done and why marketing firms persist in thinking that a monkey is going to endear people to their products is baffling. Remember the Taco John monkey? Really. Do you want to be thinking about a taco and a monkey in the same breath? No. But we digress. This commercial, featuring what feels like the token monkey, is actually an ad for a television show about animals. So we’ll let them off the hook -- or the rings -- in this case.
This commercial starts out, “Athletes will become legends, moments will become history, perfection will become reality -- who’s gonna pay for all that sh**?” Okay, so we embellished the last part. Visa also got Morgan Freeman to narrate this commercial… well played, Visa, well played.
And you'll see personalized content just for you whenever you click the My Feed .
SheKnows is making some changes!