NBC Spoiler Airs Before Missy Franklin's Win

Is an NBC spoiler apology enough to get Olympics fans to forgive and forget? In the heat of a major gold medal error, the peacock is in hot water over Missy Franklin footage that had a false start.

NBC spoiler apology

NBC's spoiler apology may be too little too late. Unfortunately for the network, footage taken of Missy Franklin after her gold medal win, prize treasure in hand, went live before the actual airing of the race. Major oops.

NBC is earning its own gold medal in sports broadcast failure via a promo for a Today episode set to air Thursday morning, in which swimmer Missy Franklin is shown clutching her gold medal and celebrating victory with her parents. What added fuel to the fire started by the imagery alone? This voice-over narration:

"When you're 17 years old and win your first gold medal, there's nobody you'd rather share it with... We're there when Missy Franklin and her parents reunite. A Today exclusive -- live from London. Tomorrow."

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All would have been well and good, as Missy Franklin certainly deserves congratulations from her home country, but Summer Olympics swimming fans are raving mad to have her win revealed before the 100-meter backstroke was even televised!

Presumably tucking their tail-feathers between their legs in shame, the peacock network is now trying to assure viewers it won't happen again.

77-year-old watches as Michael Phelps breaks her record >>

NBC's spoiler apology explains in a statement:

"Clearly that promo should not have aired at that time. We have a process in place and this will not happen again. We apologize to viewers who were watching and didn't know the result of the race."

One lone bright spot in the Olympic-sized slip-up? Missy Franklin's gold medal win won't soon be forgotten!

Considering NBC's spoiler apology, admitting its epic-sized mistake, can you forgive and forget?

Photo credit: WENN.com

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Comments

Comments on "NBC spoiler apology: Can you forgive a gold medal oops?"

amigo August 02, 2012 | 6:38 PM

Someone needs to tell MSN news blockheads about spoiler alert etiquette. They reported the fun and suspense out of this evening's primetime coverage of the Olympics. As a result, I found the tools to make sure MSN is no longer my online home page.

Kathleen August 02, 2012 | 12:25 PM

I can forgive them for ruining the results of the race--I didn't even see the promo--everyone makes mistakes. However, I can't forgive them for dumping Ann and giving her job to Savannah, who is pathetic.

Ellen August 02, 2012 | 12:15 PM

Why watch it when you know who wins,,thats like telling the ending of a movie,,,its not fair,,

Desi August 02, 2012 | 11:57 AM

Sorry, Mark T., but you wouldn't have done any better with Yahoo. The idiots ran that same picture of the awesome gymnastic team. The media doesn't really care about accuracy or respecting others' rights. They just want to be first to report, even if it's wrong in some way.

Ryan P. August 02, 2012 | 11:55 AM

No wonder America is what is today. They shouldn't have to apologize at all but since people are so sensitive it becomes at must. Ridiculous

Katy August 02, 2012 | 11:50 AM

This is so stupid. Who cares if they aired a footage before the actual race was shown? Honestly, it's not that big of a deal. The excitement of her actually winning will be the exact same. Everyone who gets butthurt over this is really stupid. Grow up and stop whining like a little baby.

Emma August 02, 2012 | 11:23 AM

Honestly, no forgiveness needed from me. The excitement of the race and games is still there, to see her compete at such a high level! But it doesn't ruin it hearing that one spoiler. It was a mistake, even though it shouldn't have happened these programs are still all ran by humans and it is bound to happen!

MarkT August 02, 2012 | 10:19 AM

You'd think people would figure it out after the Olympics has been on forever. Biggest spoiler for me was MSN who posted a picture of a gold medal won by a certain group of girls. Ruined it for me. I spent two hours yesterday trying to find out how to block MSN from my computer but if you use hotmail they redirect you to msn. The spoiler got shoved in front of my face. IDIOTS. I switched over to Yahoo because they've got it right.

gregt August 02, 2012 | 7:27 AM

No forgiveness to be given by viewers applies here. We want excellence in our top sporting events; more real live telecasts, world class production, well reported recaps and exciting marketing promos. The revenues generated through this event is why NBC produced the event and it shows big time. The investment into crafting a properly made event for their audience appears to have cost too much... If the viewers have a vote in what network is awarded the next Olympics, NBC would never get the chance again.

Eleanor August 02, 2012 | 7:19 AM

Forgive I think not,Ann Curry ,would have never made that gaff.

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