Office Depot Pledges $1 Million This Year

Office Depot is teaming up with the Born This Way Foundation to help youth find their individuality.

Lady Gaga BTWLady Gaga seems to be everywhere these days. Just a few days ago, she released the first poster for her new perfume that is due out next month.

And just today, her new campaign with Office Depot was rolled out. An email sent out to Office Depot email subscribers was titled “BORN THIS WAY FOUNDATION + Office Depot = We Supply Bravery.”

And unlike similar campaigns, this one seems to be more about supporting Gaga’s foundation than it is about making money for Office Depot.

“We believe that everyone has the right to feel safe, to be empowered and to make a difference in the world,” said the email. “Together, we will move towards acceptance and bravery. Our movement is only as strong as supporters like you, so BE Involved and share your support below.”

Within the email, subscribers have a chance to “Shop and donate,” “Share your support” and “Tell your story.”

The office supply store has vowed to donate at least $1 million to the singer’s foundation.

“The partnership, kicking off during the back-to-school season, will provide students, parents, and teachers with insights and limited-edition products that support Born This Way Foundation’s mission of helping to encourage today’s youth to grow up feeling confident about their individuality,” said Office Depot in a press release.

The store will sell certain items and will donate a percentage of those items to the foundation, at a minimum of $1 million this year. The foundation was launched only a few months ago, in March, by Gaga and her mom.

“When you see someone being negative to somebody else, it’s OK to intervene and stand up for someone that needs it,” said Lady Gaga in a launch event for the foundation. “I don’t believe that one person can change the world. I believe that humankind, as a whole, can change the world.”

Gaga’s mother, Cynthia Germanotta, who serves as president for the foundation, spoke about the partnership between them and Office Depot.

“Office Depot is a place that brings together students as well as their families and teachers, who play such an important role in inspiring and supporting today’s youth,” said Germanotta.

Photo courtesy Bizu/WENN.com

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Comments on "Lady Gaga is going back to school with Office Depot"

DJ July 26, 2012 | 11:44 AM

I agree with brokenhearted, we all need to love one another and accept people for who they are however we don't have to endorse and encourage the behavior that is displeasing to GOD. The sad thing is we will be cursed and hated for our opinion even though we support the idea that no one should be bullied for any reason, because we're not cheering or supporting the lifestyle we're the terrible people. Everyone is entitled to their opinion and my opinion is Office Depot just lost my business, just like Best Buy did when they were linked to a group that supports the terrorist cell humas which wants sharia law passed in America.

brokenhearted July 25, 2012 | 7:37 AM

Another celebrity using their position to influence our children toward homouality. When will parents in this country wake up and realize the agenda that they have for your children! May God have mercy on this country as it flagrantly disregards God's word for the word of a celebrity. No, no one should be bullied for ANY reason. I would never support anything like that, but neither do I support encouraging children to be homoual either. Why do they drag this into our public schools??? They don't want God there, why do they want propragation of the life style encouraged and flaunted in our curriculum and schools??

Elsa July 23, 2012 | 1:32 PM

I think it's great that Gaga is getting involved like this! and I'm glad to see Office Depot getting behind a movement like this. It's really important for young kids, especially in middle and high school, to get support and to be given encouragement. Kudos!

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