Eddie Murphy is now known almost as much for "dying" virtually as he is for being a comic superstar in the 1980s and 1990s.
According to the International Business Times, Murphy has "died" at least five times since May 2011.
Like country crooner Reba McEntire and actor Owen Wilson, Murphy passed away, for the fifth time, following a freak snowboarding accident in the very real Zermatt, Switzerland, according to the very fake-sounding Global Associated News.
The media outlet fakery went like this: "The actor & novice snowboarder was vacationing at the Zermatt ski resort in Zermatt, Switzerland, with family and friends. Witnesses indicate that Eddie Murphy lost control of his snowboard and struck a tree at a high rate of speed."
"Eddie Murphy was airlifted by ski patrol teams to a local hospital, however, it is believed that the actor died instantly from the impact of the crash," it continues. "The actor was wearing a helmet at the time of the accident and drugs and alcohol do not appear to have played any part in his death."
Who doesn't buy a story like that? And talk about a copy-and-paste job as well. Five times? Really, can't they think of another story? Like the gruesome car accident that claimed the life of our beloved Vanilla Ice (AKA Rob Van Winkle)?
These celebrity death hoaxes have become such a phenomena that SheKnows even featured a "best of" for celebrity "deaths" for 2011. Scott Baio, Bon Jovi and Gaga all got to "die" online!
When will "Global Associated News" strike again to "kill" off Eddie Murphy for a sixth time? Will Eddie Murphy finally brush up on his snowboarding skills?
And, at least in two respects, Global Associated News is right: Murphy might as well be dead to his ex Melanie "Scary Spice" Brown. And -- to the world -- his Hollywood career was pronounced DOA sometime between Daddy Day Care and Norbit.
And you'll see personalized content just for you whenever you click the My Feed .
SheKnows is making some changes!