Waaay Less Is More Marketable, Apparently

The Ursula the sea witch we know resembles a purple-hued Jabba the Hut. No more. Disney is unveiling a new Ursula for its Disney Villains Designer collection. She's supposed to be an improvement over the old model. Not everyone's buying.

Ursula 1.0

You'll remember The Little Mermaid villain as one of the few female Disney characters whose body size actually matched her larger-than-life personality.

But the new Ursula has been forgoing the Fourth of July treats, apparently. And, perhaps, food in general….

Ursula 2.0

Ariel's arch nemesis debuted with the longtime skinny minnie "bad gals" of Disney for its updated and fashion-forward Disney Villains Designer collection.

The company's collection of dolls, bags, nail polish, notebooks and other items will feature a shrunken Ursula, and her trim sisters in Disney crime, including: Sleeping Beauty's Maleficent (not the Angie Jo version), Cruella de Vil of 101 Dalmatians and the Evil Queen from Snow White.

Ursula 2.0

Bloggers criticized the refashioning of the sinister sea witch into an unrecognizable character as "evil."

Some mourned that Disney is equating being skinny with being of-the-moment, modern -- an update.

Some also mourned the loss of an opportunity for Disney to demonstrate a range of different body types, by way of Ursula 1.0.

Even Psychology Today weighed in.

Rethinking a Disney character from the '80s?

The "ultra-skinny Disney characters are a bad role model" appears to have played out, so the professional publication offered a different take.

The author mourns the death of Ursula as the ultra-powerful sea witch we once knew.

It contends the sinister queen of the undersea could have "easily altered her appearance, but instead chose to focus her energies on achieving her objectives.

"To turn Ursula into a more aesthetically pleasing cosmetics model is to completely ignore the savvy, entrepreneurial sea witch we all know and love and fear," the author writes. "What has not been adequately addressed is how this extreme makeover glorifies the beautiful and makes the exterior more noteworthy than one’s accomplishments.

"Ursula was once a strong, independent, goal-oriented woman who stood out among a sea of beauty-obsessed female villains."

The article was met with what you might expect -- the "Hip, Hip Hooray" for a focus on Ursula's inner qualities, not just her outer looks -- as vengeful and conniving as the evil sea queen may have been.

But at least one response was more surprising: "So is your point that a morbidly obese Ursula would somehow be a healthier role-model to young girls? The decision to use Ursula at all is sort of confusing to me because it doesn't seem like either option -- the ridiculously fat and hideous original Ursula or the mysteriously slimmed down and made-over new Ursula -- are really ideal choices for a toy line."

Methinks the reader has a point.

What do you think of Ursula's new look?

Images courtesy of Disney

Tags: the little mermaid ursula

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Comments on "The Little Mermaid 's Ursula gets controversial makeover"

Alex July 03, 2013 | 10:56 AM

This design was for a doll collection. they are not re-making Ursula

Mina June 17, 2013 | 2:22 PM

I think they should leave her as she is,I grew up with this villain and she has been and always will be my favorite.

Charlotte June 15, 2013 | 3:51 PM

Why can't disney leave their villains the way they were? Ursula was an amazing character, and I'm sick of every company wanted to make their icons skinny as hell to make them "modern". Ursula was a thick OCTOPUS character. Show me anywhere where you see a thin pencil of an octopus and I will conceide for this new horrible design of her. She is a villain, she is meant to be frightening, and her looks only enhanced it until disney decided to mess it up. Stop trying to change the golden movies from disney into something "modern" society would like. I for one love the old disney movies, and it makes me disgusted that people keep trying to change them.

G June 15, 2013 | 12:27 PM

Honestly, I don't view this as a re-design on Ursula for the entire rest of life. This was a collection of the female villans as seen through a high fashion lens. They marketed prints, collectors dolls (not toys), mugs, and journals with the likenesses of the characters on them for a limited time. This is no different than the Vinylmation collection with it's various lines.

Naomi June 15, 2013 | 3:13 AM

here we go again! It's the Merida controversy all over again.

weaselby August 27, 2012 | 7:41 AM

Yeah, why glorify the villains and set them up as role models??

Anthony July 11, 2012 | 11:18 AM

Slow new day huh?

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