Love Joel McHale? Love video games? Well, you're in luck: The Community actor teamed with the Japanese video game maker for a new "viral" video for its Nintendo 3DS.
Who do you think of when you think of video games: If you're like us, you think of The Soup's Joel McHale. Wait, you don't? Too bad, because McHale is exactly the comedian Nintendo turned to for help promoting their Nintendo 3DS in a new "viral" video.
In the video, McHale argues back and forth with an associate on the best way to make an ad that will get a bajillion hits by sundown.
"It’s hard to make a commercial that people don’t realize is a commercial until it’s too late," McHale deadpans in the ad. "I mean, that’s like trying to convey the 3D image of the Nintendo 3DS within a lousy 2D video."
McHale has plenty of ways to create a viral video: Groin kicks, sneezing pandas and bikini-clad models. "Look, whatever we shoot, I want it to feel organic," he yells. "I want it to be homegrown, and I want it to be raw and real, all right?"
Of course, it's all a tongue-in-cheek video to promote the popular year-old gaming system that retails for $170.
"I'm not a sellout," McHale — flanked by bikini models — says before putting on a sash and a "Mushroom King" hat. "Buy Nintendo 3DS now!" they all declare at the end.
We're glad it's staying on the air for now — especially since it's obvious how much McHale loves being on the show.
"Where else can you find a character who gets sexually aroused by Dalmatian costumes? Or a Middle Eastern character with Asperger's who can only relate to the world through pop culture references?" McHale told The New York Times in a recent profile. "And then there I am singing Seal's 'Kiss By a Rose.' There's paintball battles. There's zombies. Dungeons and Dragons. It's brilliant."