NBC is getting a Saturday-morning makeover. The network has announced a new programming block called NBC Kids, which will cater to the preschool crowd.
NBC Kids has partnered with Sprout to bring viewers three hours of educational shows that promote active, healthy lifestyles for younger children. The Saturday-morning lineup will include the U.S. premieres of The Wiggles, Sprout’s Noodle and Doodle, Jim Henson's Pajanimals, Poppy Cat, Justin Time and LazyTown.
“NBC is proud to partner with Sprout in providing progressive new programming that will entertain and encourage children to achieve more positive life choices,” said chairman of NBC entertainment Robert Greenblatt.
“This is an ideal blend of entertaining shows that also offer promising benefits to the development of children on many levels.”
Sprout is a TV, on-demand and online network that launched in 2005. It produces 24 hours of entertainment for children 2 to 5 years old.
Sprout President Sandy Wax is excited about the network's latest venture.
“Producing this new block for NBC will extend the reach of quality preschool programming beyond Sprout’s cable, VOD and digital platforms, affording millions of families the opportunity to watch quality preschool series that promote active, healthy lifestyles."
NBC has a long and popular history with Saturday mornings. They've gone through several phases, including Discovery Kids (2002-06) and TNBC (1992-2002), which targeted teenagers with shows like Saved by the Bell and Hang Time.
NBC Kids makes its big debut Saturday, July 7.
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