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Kate Moss sends four pedestrians to the hospital

Beauty is pain! Kate Moss ad injures pedestrians

An afternoon stroll on London's busiest shopping street became a dangerous activity yesterday as four pedestrians were hospitalized.

Beauty is pain! Kate Moss ad injures pedestriansKate Moss herself may not have done any harm, but a barricade she was featured on has sent pedestrians to the hospital. Watch out for that billboard!

The BBC reported that four passers-by were sent to the hospital after an advertising billboard for Mango, which features supermodel Kate Moss, collapsed on London's busiest shopping street.

A man in his early 60s, a woman in her mid-40s and a 23-year-old woman were all caught under the billboard. The male is suspected to have suffered a back injury, while the women also suffered minor injuries.

Part of the street was closed to traffic while emergency services attended, one eyewitness said.

"Three fire engines, four fire rescue units and around 40 firefighters are at the scene. The police and London Ambulance Service are also at the scene," said a London Fire Brigade spokesman. "It is not thought at this stage that anyone is trapped but around four people are thought to have been injured."

A Scotland Yard spokesman added: "Police carriers backed on to the hoarding to support it while efforts were made by workmen to secure it... it was the kind of hoarding that surrounds a shop when it is being refurbished."

E! News cited a photo posted on Twitter by an onlooker at the scene, showing the billboard being supported by five men and the witty caption, "BREAKING NEWS: Kate Moss held by police on Oxford Street."

Photo credit: Lia Toby/

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