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Nicole Richie celebrates new comfortable line for QVC

Whitney English is a reporter and host in Los Angeles with over six years of experience working for outlets like E! Entertainment, MSN TV, SheKnows.com, and many more. She has a passion for health and fitness and documents her journey of...

Celebs love QVC

Nicole Richie, Kim Kardashian, Molly Sims and others among Hollywood’s most stylish ladies showed up Thursday night to celebrate the QVC Red Carpet Style party at the Four Seasons Hotel in Beverly Hills.

Nicole Richie for QVC

From Rachel Zoe to Joan Richards, celebs love designing budget-friendly lines for QVC. Now, to our delight, one of Tinseltown's favorite fashionistas, Nicole Richie, is joining the club.

At the pre-Oscar's QVC Red Carpet Style party Thursday night, the Fashion Star judge told SheKnows that the most important thing about this line is comfort.

"I want women to feel excited about the word comfortable," Richie told us. "I think women hear that word, and they think dowdy and unattractive. I'm trying to encourage women to get excited about that word."

That's what we like to hear! Goodbye, Spanx and bandage dresses. Hello, flowing fabrics and fun prints.

Richie's stylish celebrity friends also appeared to have comfort on the brain, as the very pregnant Molly Sims showed up in a long, printed maxi dress.

Watch: Molly Sims talks maternity looks at the Rock & Republic show in NYC >>

Other celebs who showed up to support QVC included Kim Kardashian and Kris Jenner, George Clooney's love Stacy Keibler and Paris Hilton's mom, Kathy, whom we spotted chatting with Richie (guess the feud is over).

Stacy Keibler, Cheryl Burke, Gilles Marini

Keibler spent the evening catching up with Dancing with the Stars friends Cheryl Burke and Gilles Marini, and chatting about Sunday's Academy Awards. The girlfriend to one of this year's best actor nominees was overheard telling partygoers that she's still deciding which dress to wear.

"This is going to be my first Academy Awards night, so I want to make sure I get the dress right," said Keibler.

The Nicole Richie Collection for QVC will feature bohemian pieces ranging from $75 to $257. It will be unveiled this evening at 9 p.m. on QVC. The mother of two also has her other amazing lines, House of Harlow 1960 and Winter Kate.

Photo Credit: FayesVision/WENN.com
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