Retailer Stands Behind Ellen DeGeneres

Ellen DeGeneres is getting the support of JCPenney and shoppers around the country after a Christian group called for a boycott.

JCPenney is sticking with Ellen DeGeneres

America might be ready to boycott the Kardashians, but don't try to desecrate the name of Ellen DeGeneres! The retailer is standing behind the beloved talk show host after a conservative group called for her ouster as spokeswoman.

"We share the same fundamental values as Ellen," JCPenney president Michael Francis said earlier this week. "We couldn't think of a better partner to help us put the fun back into the retail experience."

One Million Moms (OMM) called for the boycott earlier this week via the group's website.

"Funny that JCPenney thinks hiring an open homosexual spokesperson will help their business when most of their customers are traditional families," they wrote. "More sales will be lost than gained unless they replace their spokesperson quickly. Unless JCPenney decides to be neutral in the culture war then their brand transformation will be unsuccessful."

Not so fast. Ellen supporters have flocked to the retailer's page to voice their approval and thank JCP for promoting diversity.

Ellen DeGeneres' new digs: Brad Pitt's mansion >>

"Congrats on choosing Ellen to represent you. As a lesbian mom, I think there's many millions of moms who would rather have a store that show acceptance and kindness, rather than intolerance and judgment. I'll be shopping at jcp more often. Thanks," one customer wrote.

Others spoke of their intention to start shopping at the department store again.

"Your selection of Ellen may actually get me back in your store. Congrats on choosing diversity over devisive [sic] hate. Million moms can go re-read bibles," another wrote.

SheKnows readers also voiced their support for Ellen.

"I too am a Christian and believe in marriage. So much so that I tried 3 times before I found the right partner. Yes, I am a woman with a man for a husband; however that was my choice — not because it is 'right,'" JP wrote. "I believe a person's partner is their own choice — not decided by anyone or anything else. As far as Penney's, I have shopped there in the past and will continue to do so. By the way, I love Ellen!!"

The funny thing: One Million Moms was started by a man and doesn't have anywhere close to one million members. That hasn't stopped the group from pushing their boycott in another direction: Toward Macy's. The group wants supporters to stop shopping at the store for featuring a same-sex marriage wedding cake decoration in a catalog ad."

"In the hopes of making sales, your company has instead offended many customers in the process. The back cover looks like just a regular ad for your wedding registry service, but there is one major difference with the cake topper of two men instead of the traditional man and woman," OMM wrote.

"The ad also includes a license plate that reads 'I do' and hearts scattered everywhere. Just because gay marriage is legal in a few states does not mean this is appropriate marketing. As a conservative customer I will not support it."

Just like people aren't supporting your cause, right OMM?

Image courtesy


Recommended for you


Comments on "JCPenney to boycott group: We're sticking with Ellen"

Sharon Wroblewski November 29, 2012 | 3:21 PM

What a shame that people are so cruel! I shop at JCPenney often. Now that I know that they support Ellen, I will shop there more then ever. She is so kind, and has a great sense of humor. I'll make sure that I watch her show even more. Sharon Wroblewski I have a husband, three sons and have five grandchildren.

David February 27, 2012 | 12:32 PM

Well, now I'm in a quandary ... I, like many other posters, am a blatant, flagrant Christian who has loved my Lord all my life ... BUT I have two problems with this whole mess: 1) I don't like JC Penneys - sorry, just don't like 'em - too crowded, low quality clothes, messy bathrooms ... otherwise a fine American establishment; and 2) I do like Ellen - her show, her humor, her courage. So, do I now have to start shopping at JCP just to show my solidarity? Piffle! Things are so complicated! BTW, as others have said, read the Gospels if you want to know what Jesus said and taught, don't take others words for it ... most of them are wrong. Matthew, Mark, Luke, and John were there - take their words for it.

Geraldine Peters February 15, 2012 | 1:20 PM

JC Penny is wrong, just because Ellen is popular does not make her life style right, and representative of JC Penny customers. I will no longer shop at JC Penny.

larry davis February 09, 2012 | 6:02 AM

Shame on Ellen Degeneres for selling out our children to the Agenda. We need to protect our children from Ellen and those that are pushing this ugly agenda against the children. Stop Marriage.

Dawna February 06, 2012 | 5:46 AM

I find this article rather, one-sided and a tad hteful. I am someone that does oppose same marriage but I am not someone that shows hatred towards those that chose that lifestyle. I realize that there are many who claim to be Christians who are less than loving and down right hateful. I apologize for their misrepresentation of Christianity, the foundation of Christianity is love and someone acting in an unloving manner may not be an actual Christian. With the same token those from the left side of the coin are very, very hateful and rude to anyone claiming to believe the Bible. It's a two street there, you can't expect someone to treat you with respect when you are blasting them folks! With that being said I think JCP commited retail suicide. First of all, this weekend I walked through the store (un-aware of all the changes the company had made) and I noticed the store was super empty...on a weekend?! I also noticed a whole new look and pricing system, with that I googled what all the change was about and found this. When I go to, let's say Sears, to shop I am not going there because of a spokesman they have, the religios, political, social and whatever else you can think of stand of the CEO whomever that person is. I go to Sears because they have a product I need/want for a price I can live with. People don't want to shop at a retailer that supports something they oppose. Opposing a lifestyle doe not mean a person is hateful. However, people who oppose such a lifestyle have the right to not have that lifestyle infiltrated into their life. Before realizing the new overhaul JCP has gone through and after seeing the new tv adds, truthfully, I am not impressed. Granted, prices looked slightly lower but it looked way to fad like. I am in my 20's a prefer more classical styles and honestly, it seemed like a lot of modern contemporary style in both clothing & furniture. JCP I think you lost a former valued customer with this move!

+ Add Comment

(required - not published)