It's 2011. You'd think that a major publication would know better than to use racial slurs to describe anyone, let alone a huge superstar in a story that is sure to get picked up by major media worldwide. You'd think wrong.
Dutch magazine Jackie has come under fire for calling Rihanna the "ultimate n***a b***h" in an article that has come under fire by none other than the singer herself.
"I hope u can read english, because your magazine is a poor representation of the evolution of human rights! I find you disrespectful and rather desperate!! You ran out of legit, civilized information to print!" Rihanna wrote on Twitter.
"There are 1000's of Dutch girls who would love to be recognized for their contributions to your country, you could have given them an article. Instead, u paid to print one degrading an entire race! That's your contribution to this world! To encourage segregation, to mislead the future leaders to act in the past!"
"You put two words together, with the intent of abasement, that made no sense… 'N***a B***h'?!….Well with all respect, on behalf of my race, here are my two words for you… F**k YOU!!!"
After Rihanna's understandable outburst, the editor-in-chief of the magazine issued an apology on Facebook.
"We are of course very fed up over this and especially very shocked," wrote Eva Hoeke. "However I'm glad that we're engaging in a dialogue on this page -- not everybody does that. Thanks for this. Other than that I can be brief about this: This should have never happened. Period."
"While the author meant no harm -- the title of the article was intended as a joke -- it was a bad joke, to say the least," Hoeke explained. "And that slipped through my, the editor-in-chief's, fingers. Stupid, painful and sucks for all concerned. The author has been addressed on it, and now I can only ensure that these terms will no longer end up in the magazine."
"Furthermore I hope that you all believe there was absolutely no racist motive behind the choice of words. It was stupid, it was naive to think that this was an acceptable form of slang -- you hear it all the time on TV and radio, then your idea of what is normal apparently shifts -- but it was especially misguided: There was no malice behind it. We make our magazine with love, energy and enthusiasm, and it can sometimes happen that someone is out of line. And then you can only do one thing: Apologize. And hope that others wish to accept it. From the bottom of my heart I say it again: We never intended to offend anyone. And I mean that."
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