Mogul Inks Contract With Weight Loss Giant

Buxom blonde Jessica Simpson has inked a deal with Weight Watchers to shed the pounds after she gives birth -- and she'll pocket a cool $3 million to do so.

Jessica Simpson's baby bump has resulted in a big bundle of dinero for the billionairess fashionista.

Industry tattles say the "Sweetest Sin" singer has reached a $3 million deal to become Weight Watchers' next celebrity spokesperson.

The ditzy blonde, 31, fielded offers from a number of weight loss programs, before finally settling on Weight Watchers, The New York Post's "Page Six" column said Monday.

The news comes just a month after the star's reps pooh-poohed all talk of any such agreement.

Jess had been in talks to become the firm's new face before she became pregnant earlier this year. Now she's set to highlight her weight loss by following Weight Watchers' healthy eating plan after she gives birth in early 2012.

The pop singer will have one year after giving birth to lose her baby weight and start plugging her hopefully "amazing" results.

Jessica Simpson thinks she's having a girl >>

"The deal is in place and after having her baby, she'll start with Weight Watchers to lose her baby weight," "Page Six's" insider spills.

Simpson is the latest of a number of celeb moms to represent a weight-loss company, joining Jenny Craig ambassadors Melanie Brown and Mariah Carey.

"Pregnancy was meant for me -- it really was. I can't wait to have more kids," the Fashion Star mentor told People last month.

"I love being pregnant. I have such an incredible connection with myself and with my body that I've never had before."

Jessica Simpson loses lucrative pregnancy deal >>

The increasingly savvy businesswoman is currently expecting her first child with former NFL star Eric Johnson. The Weight Watchers contract means Jessica will be in perfect shape when she finally seals the deal with her baby daddy.

Simpson and Johnson were due to walk down the aisle last month, but postponed the wedding because the bride didn't want a baby bump messing up her perfect wedding pics.

The pregnant star has vowed to wed after the baby's arrival.

Image courtesy


Recommended for you


Comments on "Jessica Simpson seals $3 million Weight Watchers deal"

Amy May 21, 2012 | 7:49 AM

This is a good role model? Who's idea was this? Does WW read the personal history on spokespeople? When they can pay big $$ for these types of people and not their employees who are the real reason WW is a success? Just doesn't make sense to me. Jennifer Hudson is an inspiration NOT just with her weight loss but her LIFE. How many spokes people does WW need?

liahca December 12, 2011 | 2:41 PM

Talk about motivation. Jessica Simpson is rightfully gaining weight while she's pregnant with her first child, but as Page Six reports, the pregnant celebrity is ready to drop those pounds to the tune of $3 million, as soon as she gives birth. Sources tell the newspaper, the blonde singer inked the deal with Weight Watchers, which should help her speed up the process for her wedding to Eric Johnson. Simpson's weight fluctuations have proved to be of great interest to the public, so it's somewhat surprising the 31-year-old isn't relishing one of the only times she can gain weight (relatively) free of public criticism. Still, this isn't the first time the star has promised to slim down for cash -- and is currently in litigation over it. In 2005, Simpson was reportedly paid $500,000 to take part in an (unreleased) exercise video about losing weight, and instead, chose to gain weight and reap those benefits, alleges the CEO of the company that produced the video. Following comments Simpson made to Lucky magazine about how gaining weight made her more relatable to the average woman, and helped in creating a billion dollar fashion empire, Speedfit's CEO, Alex Astilean told the Huffington Post, he believes it was never Simpson's intention to be the spokesperson for the video. One thing is for sure, Simpson seems determined to make as much money off this pregnancy as possible. From unsuccessfully trying to wrangle $500,000 out of the tabloids to announce Hollywood's worst kept secret, to the first photos of the child (which aren't thought to bring in much money), to dropping the post-baby weight, the singer is making it clear her body and this baby is a business

+ Add Comment

(required - not published)