Pain Is Not On
Bon Jovi's Schedule

Jon Bon Jovi stars in a new Advil TV spot. It's his first verbal endorsement in his 30-year career.

Jon Bon Jovi

Sometimes seeing a million faces and rocking them all can get a little painful. But it's no problem for Jon Bon Jovi as long as Advil is around.

The rocker's new Advil commercial was shown on ABC's Good Morning America and NBC's Today Friday morning. The 30-second spot was filmed at Bon Jovi's Soul Kitchen restaurant in Red Bank.

"Pain does not have much of a place in my life," says Bon Jovi from the Soul Kitchen in the commercial. "I checked the schedule and it's not on it. You never know when Advil is needed."

Bon Jovi experienced a good deal of pain when he injured his calf muscle on stage last year at the MetLife Stadium in East Rutherford, N.J. He turned to Advil to help relieve the pain, said a representative of Pfizer Consumer Healthcare, the makers of Advil. Pfizer is a sponsor of the Soul Kitchen, which is dedicated to strengthening the community by serving nutritious meals to all.

"Most people only know one side of my life," Bon Jovi says in the commercial. "They see me up on stage and they think that's who I am. There's many layers to everybody, everywhere."

The Bon Jovi commercial, his first verbal endorsement in his 30-year career, is part of the Advil Stories campaign.

"We know that Advil consumers are our greatest ambassadors and that pain is something we all share," said Srini Sripada, an executive at Pfizer in a statement. "We know that Advil consumers are our greatest ambassadors and that pain is something. We are excited to showcase the true stories from pain sufferers who are finding relief with Advil, and we are thrilled that Jon is sharing his story with America. We applaud him for the work his foundation is doing every day."

The ad campaign also features Regis Philbin and his wife Joy in a spot.

Bon Jovi can also be seen in theaters this weekend as he's part of the celeb ensemble cast of the new movie New Year's Eve.

Photo courtesy of WENN

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