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Harry Potter DVDs being pulled from store shelves

Move to boost sales takes place December 29

In a move intended to boost sales, Warner Bros. will stop shipping all Harry Potter DVDs to stores on December 29.

Warner Bros. studios will stop shipping all Harry Potter DVDs and Blu-ray Discs to retailers at the end of this year in an effort to boost sales. This shocking move takes place on Dec. 29.

Harry Potter and the Deathly Hallows, Part 2

Besides the individual DVDs, the company will also stop shipping all box sets and special and limited editions as well. This will include the final Harry Potter film, Harry Potter and the Deathly Hallows, Part 2, which will be available in stores for the first time on Nov. 11.

The strategy behind this radical move is to increase interest just before the holiday shopping season and to allow fans to feel that if they do not purchase their favorite film now, they may never be able to again.

In total, the complete Harry Potter film franchise has grossed over $12.1 billion -- DVD sales have generated more than $5.1 billion of that amount.

If you do not own any of the films yet on DVD, Warner Bros. has taken care of your problem by offering the Harry Potter :The Complete 8-Film Collection, for around $60 -- just in time for Potter fans to get their hands on their favorite films before they go back in the Warner Bros. vault.

Visiting London next year? Get your tickets for the Harry Potter studio tour! >>

Another company who has used this tactic successfully is Disney, who regularly launches limited edition releases of favorite films for a short time, before stopping production until interest peaks again.

The final film in the franchise to be released, Harry Potter and the Deathly Hallows, Part 2, is also the second half of the final book in the series, Harry Potter and the Deathly Hallows. Warner Bros. released the film in two parts to further delve into this monster of a novel, which ended in a final climactic duel between Harry and the evil Voldemort, who died when his own killing curse backfired.

Photo Credit: Warner Bros. Pictures

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