Takes To Twitter
To Clarify Rumor

Hugh Hefner is dead again, well sort of... With another death hoax circling the Internet, Hef himself took to Twitter to downplay rumors of his demise. The 85-year-old founder of the Playboy empire is still enjoying life, still involved with young women and still in good health. As a matter of fact, he stated, "Rumors of my death are greatly exaggerated."

Hugh Hefner

Hugh Hefner, the 85-year-old founder of the Playboy magazine empire, was reportedly dead of a heart attack on July 11th, that is until he took to Twitter to tell fans that he was indeed quite alive and in good health.

Said Hefner on Twitter, "The rumors of my death are, as Mark Twain observed in a similar situation, greatly exaggerated. I'm very much alive and kicking."

He then followed with, "I'm lying in bed next to Shera Bechard with a big smile on my face, reading tweets about my unexpected demise." Ms. Bechard is his 24-year-old current girlfriend.

Hef's life and career have been covered in controversy, ever since the first Playboy magazine hit newsstands in 1953. He financed his first issue by selling his furniture and gathering about $8000 from 25 investors.

He was arrested in 1963 for printing illegal photos of starlet Jayne Mansfield. He married his first wife Mildred Williams and that marriage lasted 10 years, but was marred with rumors of infidelity by Hef. He was also married to Kimberly Conrad in 1989. He has four children, daughter Christie (who has since taken over the Playboy empire), son David, and sons Cooper and Marston.

Hef has always had a reputation as a ladies' man. At one point, he had seven girlfriends at once! He has capitalized on this, creating the hit television series for E!, The Girls Next Door, which starred playmates Holly Madison, Kendra Wilkinson-Baskett and Bridget Marquardt. Madison and Wilkinson-Baskett went on to star in Holly's World and Kendra, becoming minor stars of their own.

Hugh recently made headlines when his wedding to playmate Crystal Harris was called off four days before the event. Harris cites infidelity on Hefner's part, Hefner said it was the other way around. He has since rebounded with Shera Bechard.

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Comments

Comments on "Hugh Hefner 'dead' again"

ryan warren June 05, 2012 | 1:12 PM

bet he will wish he was dead if he finally marries this gal. HOpe he gets used to being called grandpa

John David June 05, 2012 | 12:36 PM

Really, does anyone REALLY care about this guy? Outside of humane concerns, I think not!

JENESEE RICCO August 31, 2011 | 11:14 AM

i just saw him! DOWNTOWN LOS ANGELES, YEA! THAT IS WHERE I WAS!

Foxissocoollike August 18, 2011 | 6:27 PM

i wish him no ill will but i think he is a complete creep and i doubt if he'll ever make it to Sainthood

vikki July 19, 2011 | 4:57 PM

Was sad to hear he past... but very happy he still live n well... y can't ppl get their own life n stay out of others... especially the stars, they no diff than we r.. they lie cheat steal grow up have kids exes bills n yes even die so y not enjoy em while they r here n let em live their life the way they made it..

Neith777 July 19, 2011 | 3:09 PM

Well, I'm glad he's not dead, I hope he stays up, healthy and lives forever! Amen! : D

Nieth777 July 19, 2011 | 3:06 PM

Well, I'm glad he's not dead, I hope he lives forever and stay up and healthy! : D

Miss Monica Cole Lodi CA July 14, 2011 | 7:19 PM

I Love and Miss the original "Girls Next Door" Bridget is the Best and Prettiest not to mention Smartest "Girl Next Door"!!! I Love Hugh Hefner and Love how he got back at that Crystal "Runaway Bride" LMAO!!!

Hugh hefner July 12, 2011 | 5:53 PM

No i am not dead u ing losers all of u go to hell and let me die in peace....

Ed July 12, 2011 | 1:52 PM

Did anyone officially see him tweet?

Allison July 12, 2011 | 1:50 PM

How do you know it was really him tweeting?

corrie July 12, 2011 | 1:04 PM

This is re- q lust! He's not dead and these are cuel rumors no matter who it is!

Eric2oo9 July 12, 2011 | 12:57 PM

This is how i look at it he may be dead he might not be all i really got to say is thats my motivation if he is dead my hat comes of to tha man if not more power to him i doubt it tho it woulda been all over tv

david July 12, 2011 | 12:05 PM

omfg people read the article it clearly says that he is alive read the whole article and not just the head lines omfg its people like you that start these ing rumors.

hugh hefner is dead July 12, 2011 | 11:29 AM

He is dead people!!!!!

mindy July 12, 2011 | 11:17 AM

He is not dead!! Read the entire story.

Jessica July 12, 2011 | 11:09 AM

HE'S NOT DEAD! It says he was reportedly dead of a heart attack, UNTIL ""he took to Twitter to tell fans that he was indeed quite alive and in good health.""

CoolGuy July 12, 2011 | 10:37 AM

Is Hugh Hefner really dead, Sam and Gina?

Sam July 12, 2011 | 9:51 AM

No he is Not dea!!! Can't you read???

marc davila July 12, 2011 | 8:54 AM

so is hugh hefner really dead

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