Justin Bieber
Cover: No Sales

Is Bieber Fever on the wane? The latest Vanity Fair issue featuring Justin Bieber on the cover was the magazine's worst-selling issue in years.

Justin Bieber

If you want to sell magazines, don't put Justin Bieber on the cover. Despite whipping throngs of fans into frenzies around the world, the teen idol can't sell an issue -- and Vanity Fair just learned this the hard way.

The sales figures are in, and the February 2011 issue of Vanity Fair featuring Bieber covered in red lipstick kiss marks was the third worst seller since current editor Graydon Carter took over in 1992.

The only issues that sold worse? Will Smith in 1999 and Harrison Ford in 1993.

Sales for the Justin Bieber issue were 20 percent lower than the magazine's average for the first half of the year. What else was in the issue? Pieces on the Kennedys, Warren Buffet, Wikigate and the Huffington Post.

"Who knew 12-year-olds didn't buy magazines?" said a Vanity Fair spokeswoman.

Well actually, they do -- just not this one. Who knew 12-year-olds don't buy highbrow, politically-minded mags?

Or any magazine with Bieber on the cover, for that matter. His April 2010 People cover resulted in a sales drop of 25 percent, and his October 2010 Teen Vogue cover saw a drop of 12 percent. Figures on his Rolling Stone cover are not yet available.

Image courtesy Vanity Fair

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Comments

Comments on "Justin Bieber's Vanity Fair cover bombs"

lah July 11, 2011 | 8:44 AM

If you want to sell magazines put Adam Lambert on the cover.

Abby July 08, 2011 | 12:41 PM

Yes Christa, your one little magazine store determines the sales figures for the entire world. *eye roll* Since this information came straight from the publishers, I doubt it is crap.

Shantel July 07, 2011 | 11:44 AM

I think people do not buy the magazines with justin's face on it because Justin mostly intertains mostly teens and kids so adults are not really that crazy about him no hard feeling Justin I LOVE YOU so so infinity times

christa July 07, 2011 | 10:55 AM

i find this to be crap i have the people mag with him on it and i work where magazines are sold and we cant keep anything with him on it in the store. so i find this to be silly . hes very populated and very talented.

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