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P. Diddy changes his name to Swag

Susannah Breslin is a blogger and writer. She covers all things culture, from celebrities and Hollywood to movies and style. She's written for Harper's Bazaar, Details, Salon, Slate,, and The

Sean Combs: Call me Swag

P. Diddy is changing his name... to Swag. After a bout of the flu, the real Sean Combs decided to announce on Twitter that he'd like to be called Swag for a week. What happened to Puff Daddy?

Sean Combs: Call me Swag

P. Diddy likes to change his name every so often, and now he's telling all of his fans to call him Swag -- but for one week only.

"Got a little bored when i was sick so i decided to change my name for one week," he tweeted last night, directing his 3.6 million-plus followers to follow his alter-ego, aka "Swag," on Twitter and watch a video in which he announced his most recent name change, along with an entourage that included Ray-J.

"I'm not dead, I'm alive!" he hollers in the YouTube video. "So I decided that I'm gonna change my name for a week, in honor of my comeback," he continues. "For this week only, you can call me by my new name, Swag."

His fans seem to like the latest name switch. "It's called self branding #economics101 #brilliant," one follower tweeted. As for why Swag, another fan tweeted: "New name for a week is Swag because its the truth!!!"

Over the years, the producer, rapper, fashion designer and actor has been known as P. Diddy, Diddy, Puff, Puff Daddy, King Combs and Puffy.

Recently, Diddy canceled a series of tour dates, causing some media outlets to speculate the Diddy Dirty Money performances had been cancelled due to poor ticket sales. The Diddy camp countered it was due to "production and technical logistics."

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