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Gisele Bundchen sunscreen flap

As the owner of Bloom Creatives, Caroline Gutierrez Goddard tells stories with words and photos -- and as such, is a regular contributor here at SheKnows.

No sun for Gisele Bundchen

Gisele Bundchen is introducing her own line of sunscreen because she thinks the regular stuff in your local drug store is full of poisons.

Gisele Bundchen

Gisele Bundchen thinks traditional sunscreen is poison, so she created her own out of natural, organic ingredients. But her statement about the important cancer-preventer has raised a ruckus.

The supermodel said she simply refuses to put traditional sunscreens on her skin. "I cannot put this poison on my skin," the 30-year-old said. "I do not use anything synthetic."

Not everyone is so happy about this statement, like the head of dermatology at the National Cancer Institute of Brazil.

"Sunscreen prevents damage to the skin and is of fundamental importance for the prevention of cancer. This is not any poison, when a public person makes a statement like this, it creates confusion."

The rep for Gisele Bundchen said the entire thing was blown way out of proportion, and that the model's words were totally misquoted -- especially since she has family members who have suffered from skin cancer.

"She simply stated that her all natural skincare line does not include an SPF product," explained the rep. "She followed that line of questions saying she tried to stay out of the sun when it is the strongest between 9 a.m. to 4 p.m. And yes, Gisele does use sunscreen -- just not harsh formulations. When using sunscreens she selects ones that are free of parabens, oxybenzone, PABA, and retinyl palmitate. She buys her sunscreen at Whole Foods, so she can find ones that are free of harsh chemicals. She says, 'Of course I put on sun block. I don't want to look like a shrimp!'"

Did you put on your sunscreen already?

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