David Janollari, EVP, Head of Programming for MTV, released a statement saying, "We decided not to go ahead with the show. She did do a pilot. There were talks about whether we could somehow manage to put together a special based on that footage but that's also a big question mark based on her interest in that and the finances. We love her! We would love her on our network!"
The new reality show was going to be a documentary type show focusing on her fashion line. "It was a great attempt but it just didn't feel like a perfect fit for us now," Janollari said.
Conrad sent a message to EW, expressing her disappointment that MTV didn't think she included enough of her personal life in the show -- and dissing MTV for thinking their viewing audience wasn't "high brow."
"We sold a show to MTV, filmed it and are really proud of the final result. MTV felt the subject matter was too high brow for their audience and offered me the opportunity to change the show by incorporating more of my personal life. We agreed going into the project that this show would be an aspirational one, focusing on my career and my goals and not my personal relationships. We delivered the show that we sold and are sorry MTV didn't feel their viewers were savvy enough to appreciate it."
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