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Rihanna debuts new S&M video

Kristin Watson is no stranger to the world of entertainment, having worked with both NBC and The History Channel. As a Chicago-based writer, Kristin provides SheKnows readers on both coasts with the hottest celebrity and entertainment ne...

Rihanna's S&M side!

Rihanna is getting down and dirty in the new video for her hit single S&M. You don't want to miss Rihanna, the good girl gone bad, in her latest music video.

Rihanna's S&M side!

Rihanna has never been shy about bringing the meaning of her music to life in her videos. Her latest video for the hit single S&M is proof that the sizzling music sensation is not afraid to let it all hang out artistically.

Melina Matsoukas directed Rihanna's music video for S&M with a few targets in mind -- the media! It's a "press conference" gone wild in the video as Rihanna is pinned up against a wall with cellophane holding her in place while the press' mouths are kept shut with good old fashioned gags.

One very special media big mouth makes a cameo during the video for S&M that is quite fitting. Celebrity media gossip queen Perez Hilton dons a leash for Rihanna to walk him with -- like a dog!

As for the hot factor, Rihanna appears in a few smoking outfits that put a whole new meaning to the word sexy. It's whips, bedroom duds and more whips, for the Barbados-born singer. She's even pulled out the bold card and rocked the famous Playboy bunny ears -- and more for the new video.

As Rihanna says, "It's so good being bad." Yes, it is, Rihanna. Yes, it is. Check out Rihanna's new video for S&M and tell us if you think it's too hot to handle!

Rihanna S&M video

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