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Taylor Momsen out as Kelly Osbourne named new face of Material Girl

Kristin Watson is no stranger to the world of entertainment, having worked with both NBC and The History Channel. As a Chicago-based writer, Kristin provides SheKnows readers on both coasts with the hottest celebrity and entertainment ne...

kelly osbourne: new material girl

Kelly Osbourne is taking her style to a new level as the new face of Madonna's fashion line, Material Girl.

kelly osbourne: new material girl

Taylor Momsen's run as the "it" girl for Material Girl is coming to a close. Her replacement takes fabulous to a whole new level -- Kelly Osbourne.

Osbourne's own style transformation and impressive stint as co-host of E!'s Fashion Police make her the perfect choice to represent Madonna and her daughter Lourdes' line.

"Material Girl is thrilled to confirm that Kelly Osbourne is the new face for 2011! We will be sharing all the details on this exciting new campaign in the upcoming weeks," a rep revealed to Material Girl went off without a hitch using Taylor Momsen as their original face of style back in the summer of 2010.

Lourdes recently blogged that Material Girl was "desperately seeking" a new spokesperson.

Taylor Momsen has been receiving some not-so-favorable press lately and this is just another bump in her road. Reports came in that the Gossip Girl star was suspended from the production in November due to bad behavior and in December she went after her parents in Revolver magazine, claiming her attitude is their fault. Momsen did apologize for those comments later.

What do you think of Kelly Osbourne as the new face of Material Girl? She certainly has come a long way and we can't wait to see how the fierce fashion trendsetter shines.

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