Beyonce: Banned After Complaints

Beyonce's Heat commercial ignited controversy in the United Kingdom after parenting complained that it was too racy. Watch it and decide for yourself!

Beyonce might not actually be pregnant, but she is banned in Britain! Beyonce's Heat commercial was deemed too racy and is now banned from daytime British TV after television viewers complained. Britain's Advertising Standards Authority banned the ad for her new Coty fragrance Heat from airing on television before 7:30 p.m. due to "the sexually provocative nature of [its] imagery."

Beyonce Heat commercial banned in Britain

The advertising watchdog agency went on to say that they figured it was unlikely to cause "harm."

"Although we considered that the ad was unlikely to be harmful to adults or older children, we considered that Beyonce's body movements and the camera's prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocative ad that was unsuitable to be seen by young children," the ASA said in a statement.

The ad has been airing in the U.S. since early 2010 and is targeted at the singer's "young, hip" fanbase, the company said. It's set to the R&B song Fever and shows Beyonce writhing around in a suggestive manner. The Heat commercial might look familiar to Beyonce fans -- it was directed by British filmmaker Jake Nava, the same guy who directed Crazy in Love, Naughty Girl, Baby Boy and Single Ladies (Put a Ring on It.)

The ASA said they have received about a dozen complaints about the Beyonce Heat commercial, mostly from parents who said their children saw the video during the midday hours.

The funny thing? Britain is known for racy television -- they're much more relaxed on their broadcast standards than the United States. However, that might be changing with the banning of the Beyonce Heat Commercial.

Watch the Beyonce Heat Commercial

Do you think Beyonce's Heat commercial is too racy for TV?

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Comments on "Beyonce's Heat commercial banned in Britain!"

mred December 28, 2010 | 11:08 AM

what's with the brits? this ad does not even come close to the showing of full frontal nudity on yourpublic tv's, ormdo you not do that anymore because of moselm outcry?

kim December 27, 2010 | 7:05 PM

the commercial is nice and she looks good but come on does she really need to be showing her clevage and thighs like that. children watch tv too. i'm sure they could of made the commercial in a different way and the product would of still sold because it's BEYONCE'S. its just perfume why be halfway naked.

jimmy December 17, 2010 | 12:07 AM

definitely hot and y...but whats wrong with it...there is nothing vulgar about it...i enjoyed watching it...

TTBoy November 18, 2010 | 11:37 PM

What is the controversy around this commercial? I mean, it's Beyonce! Sure, the commercial is y. But, it's more y because of the song. Whoever is doing that song has to put some feeling behind it. And, Beyonce wasn't naked in the commercial...though, she may as well have been. Now, she's only going to run laughing all the way to the bank again! Thanks after 7:30pm Club!

molly November 18, 2010 | 2:13 PM

i actually like this commercial a lot! beyonce looks gorgeous

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