The big win had as much to do with a decent turnout, however, as the higher 3D theater prices. Ninety percent of viewers saw the stunt-tastic flick in 3D. The box office boon helped Jackass 3D break records financially, though not in terms of actual turnout. That's a long way from Knoxville's start on MTV ten years ago!
While Jackass 3D had a record-breaking opening Friday, it's already seeing a decline in numbers, which means we should see a big drop from first place next weekend, but so what: This weekend's take already tripled the cost of the movie, which was $20 million!
The other new wide release Red made $22.5 million, staying in the game thanks to some old-school spy action from Bruce Willis, Mary-Louise Parker, Morgan Freeman and Helen Mirren. Considering what's coming out next week, Red could continue to be a big player.
Secretariat, the fall's horse racing tale, banked a measly $9.5 million, bringing its total to $27.5 million. Life as We Know It took a big drop from second place, but managed to stay in the top five with $9.2 million. Legend of the Guardians: The Owls of Ga'Hoole took sixth with $4.2.
Ben Affleck's The Town dropped down to seventh place, but this weekend's $4 million puts the heist film's total take up to $80.5 million.
My Soul to Take, Easy A and Wall Street: Money Never Sleeps closed out the top ten, in that order. Easy A's $2.65 million and Wall Street's $2.35 million bring both films to around $50 million.
In honor of the coming of Halloween, next weekend's spooktacular releases include Matt Damon's Hereafter and the Paranormal Activity sequel. Smaller scale releases include the Ben Affleck, Chris Cooper, Tommy Lee Jones and Kevin Costner drama The Company Men and Inhale, an organ transplant drama, starring Dermot Mulroney, Diane Kruger and Rosanna Arquette.
Box office top ten
1. Jackass 3D, $50 million
2. Red, $22.5 million
3. The Social Network, $11 million
4. Secretariat, $9.5 million
5. Life as We Know It, $9.2 million
6. Legend of the Guardians: The Owls of Ga'Hoole, $4.2 million
7. The Town, $4.0 million
8. My Soul to Take, $3.2 million
9. Easy A, $2.65 million
10. Wall Street: Money Never Sleeps, $2.35 million