Looks like songstress and fashion icon Lady Gaga is putting her liberal arts education to good use as the newly-named creative director of Polaroid Imaging Products for Polaroid.
It's a great move for the company that recently went into Chapter 11 bankruptcy again. We can't think of a better partner for them than someone who truly understands the power of branding a la Lady Gaga.
They've inked a multi-year deal with Gaga in which she'll be working behind the scenes to develop prototypes in the vein of fashion/technology/photography innovation.
'I am so proud to announce my new partnership with Polaroid as the creative director and inventor of specialty projects,' said Lady Gaga during a special appearance at the Polaroid booth at the 2010 Consumer Electronic Show in Las Vegas on Thursday. Looks like she's making daddy proud, too. She said, 'Lifestyle, music, art, fashion: I am so excited to extend myself behind the scenes as a designer, and to as my father puts it – finally have a real job.'
Her announcement wasn't the only shocking thing about her appearance at the show. The Bad Romance singer fashioned her blonde hair into a huge sunhat shape – we wouldn't expect anything less! While at the show, she also joined Dr. Dre to launch a new line of Beats by Dr. Dre headphones with proceeds helping to fight AIDS in Africa.
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