The film opens August 14 and as the stars and those who love them gathered in Los Angeles June 19 for the film's Los Angeles Film Festival debut.
It Might Get Loud had clearly done one thing already — generated even more love than already exists for rock n' roll.
It Might Get Loud gets inside the artists to reveal how three generations of guitar Gods found their way into the church of rock n' roll. Each plays with such unique passion, the film succeeds simply by placing these men in the same room.
White says those who enjoy the art of music, regardless of personal taste, are in for a treat. "If they like music and wanted to dig a little deeper, they might want to check it out. I don't think have to be a musician or even a guitar player to get something out of the film," White says. "Music is enough."
Page adds that the film's best moments are the ones where the three men become closer without saying a word. "What turns us on musically is really similar actually," Page says. "We're in slightly different musical genres, but nevertheless, it's that enticement and commitment to want to be a part of music."
White famously says in the trailer (below) that he hopes to trick Page and The Edge into teaching him their tricks. "I could stand here for hours talking about what we learned," White says. "The little tiny things that I won't tell anybody about -- those are just for me and I think every one of us has it. It was an incredible moment."
So, Jack, did you steal some secrets? "Of course, of course," White says and laughs. "Those are the things I can't tell you about."
It Might Get Loud is what happens when documentary filmmaker Guggenheim follows Jack White's efforts to get Jimmy Page and The Edge from U2 to join him for a jam session. Page, as the driving force behind Led Zeppelin and the Yardbirds, was simply delighted to participate when White asked because of a universal passion they all share.
In the film, White coyly tells the camera he hopes to steal a few secrets from two of the best axe-wielding players in history.
It Might Get Loud is a celebration of the electric guitar. There can be no better examples of the variances within rock guitar than White, The Edge and Page. Watching the trio play together, coupled with the background the film provides, is priceless.
Sony Pictures Classics is putting out a documentary that manages to be informative, hip, cool, classic and most of all — unbelievably rocking. Directed by Guggenheim, the director behind An Inconvenient Truth, It Might Get Loud combines two summer loves — the big movie and rock n' roll.
Guggenheim, through telling his tale of the electric guitar, knew there would be some legends that would naturally not enter conversation. "There were so many people we didn't mention," Guggenheim says.
"We didn't mention all these innovators. We did not want to make an encyclopedia of the electric guitar. If you try to make the accurate film, you have to list everybody. You have to speak to everybody in rock. We didn't want to make that movie. Jimmy Page tells Jimmy Page's story. If he talked about Les Paul, maybe we'd go to Les Paul. But, it's a very visceral, intimate movie and very specific in its scope."
There are things that aren't in there," Page adds and laughs. "But there are some things that shouldn't be in there that were. It's a documentary. You open your heart to this sort of thing laying naked hoping to be clothed."
The film's red carpet featured celebrities outside the world of music.
Guests ran the gamut from Elisabeth Shue to Star Trek director JJ Abrams. But it was clear the stars of this red carpet and the film they were here to celebrate was The Edge, Jack White and Jimmy Page. Shue, as a rock fan and also as wife to director Guggenheim, admires the bravery of the rock Gods her husband has portrayed on film.
"The bravery of these three people to be so honest, to really talk about what it means to be an artist. To reveal themselves in ways that is rare for musicians and artists of any kind. I think it'll be inspiring for artists. The reason why they're hot is they're brave and they're willing to put it all out there and they're all so hot," she says and laughs. "I can't say that enough -- when you see the movie oh, God — so hot."
Abrams attended the premiere to pay respect to the man who provided his growing-up soundtrack. "(Jimmy Page) is like oxygen when you're growing up. It's a part of who you are, I can't imagine not having it," Abrams says. "It's an amazing thing to watch the process. I'm a fan of music, so this movie sounded like something I'd love. It was better than I thought it would ever be."
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