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Perez Hilton battles Black Eyed Peas

Vicki Salemi is passionate about writing. As a regular contributor to AOL, MSN and numerous sites and publications she also blogs regularly for CNBC European Business, Women for Hire and Manhattan adventures on her website www.vickisalem...

Toronto drama for BEP

Perez Hilton is claiming that the Black Eyed Peas' entourage assaulted him in Toronto.

Perez Hilton hours before the alleged assault by BEP's entouragePerez Hilton's assault case is grabbing headlines and even landed on prime-time CNN.

Like him or not, Hilton has successfully branded himself in a new niche and creating a successful and popular website, he is the quintessential entrepreneur. He's also hated by many celebrities for his vicious blog posts and Monday's punch was a testament to that.

Perez and Lady GaGa went to an after-party in Toronto after the MuchMusic Awards in Toronto (similar to MTV). He's been criticizing Fergie of the Black Eyed Peas a lot which apparently led to her approaching him at the first party at a club. Then at the Cobra nightclub Wil.I.Am approached him as well. Hilton called him a term that has the gay community upset.

You can imagine what happened next: Polo Molina, the band tour manager punched Perez outside the club. Perez tweeted "I was assaulted by Will.I.Am of the Black Eyed Peas and his security guards. I am bleeding. Please, I need to file a police report. No joke."

Perez's tweets

I am not going to let this affect my work. And today will be a day like any other on the website. 2:29 AM Jun 22nd from web

I won't be talking about this any further. It is in the hands of the authorities. 2:27 AM Jun 22nd from web

Thank u all from the bottom of my heart for ur concern. The police are investigating the assault now. I did the right thing by reporting it. 2:26 AM Jun 22nd from web

The Toronto police are here now. Thank you. Please stop calling them. 1:16 AM Jun 22nd from Sidekick

I spoke to my lawyer. I really need to talk to the authorities. Please come to the SoHo Met Hotel. Have called the police. Need them here. 12:59 AM Jun 22nd from Sidekick

Still waiting for the police. The bleeding has stopped. I need to document this. Please, can the police come to the SoHo Met Hotel.

Fallout, boy!

Like we said, like him or not Perez Hilton has successfully built his brand and like him or not, violence is never the answer. Will.I.Am took to the blog airwaves and took exception to the fact that he or anyone in his band was involved in the assault. Violence would go against everything the BEPs stand for.

Read on for more celeb news

Lindsay Lohan investigated over jewel heist
David Letterman apologizes to Sarah Palin
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