Unlike most honorees who just kind of show up, take some photos and go about their business, "P. Diddy" Combs has turned the event into a media blitz.
In an online video he invited all his fans to show up, sat for interviews with AP and entertainment shows and is throwing himself a huge party at billionaire Ron Burkle's Beverly Hills estate.
"It's also like my coming-out party here in Hollywood," Combs told AP. "I don't have nothing to hide about that. If I'm going to come someplace, I'm going to make some noise, and you're going to know I'm here."
He later told the crowd, "Today is proof that if you believe, all your dreams can come true. I've gone from Harlem to Hollywood."
Combs was joined by celebrity friend Jamie Foxx, his mother, his on-again, off-again girlfriend Kim Porter and their children.
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