For nearly two weeks leading up to game day, many ads rolled out online, from full-length commercials to teasers. But leave it to NBC and its advertisers during the Super Bowl to throw the expectations of millions watching the game right out the window. For one, we won't soon forget David Harbour in those very meta Tide ads. And that Chris Hemsworth commercial with its surprise twist? Well played. Oh, and let's not forget New York Giants' Eli Manning and Odell Beckham Jr.'s Dirty Dancing moment.
If you weren't simultaneously watching the game and following live-tweets reacting to commercials in real-time, then you truly missed out.
The following commercials were the real MVPs — as were the Twitterverse's reactions to them.
We didn't get a full trailer, but this teaser was enough to hold us over. Airing within the first 30 minutes of the game, we finally got a taste of what's to come in the Star Wars prequel all about Han Solo — including a glimpse of Donald Glover's portrayal of Lando Calrissian. It's no surprise that following the release of the teaser, #SoloAStarWarsStory quickly started trending on Twitter.
Yeah Han Solo *seems* cool until you remember that he lives in his car— Luke Westaway (@lukewestaway) January 31, 2018
"I'm not excited abut any movie they could advertise in the Su...— Adweek (@Adweek) February 4, 2018
OH CRAP HAN SOLO OMG OMG"
People love their trailers — and the new Jurassic World: Fallen Kingdom is no exception. Get through the first 12 honestly terrifying seconds, and you'll get introduced to a new dino breed. Plus, you'll see the destruction of Isla Nublar. Cool.
Not gonna lie. That Jurassic world trailer was wayyy better than the teaser. I’m on board. pic.twitter.com/IiQCz8rc3L— Joshua David Evans (@JoshuaDtown) February 4, 2018
jurassic world: fallen kingdom mood board pic.twitter.com/zJL1JT9xHV— cass (@falIenkingdom) February 5, 2018
It didn't take long for Morgan Freeman to start trending on Twitter following the Doritos vs. Mountain Dew commercial. In it, Peter Dinklage (lip-synching to a Busta Rhymes track) lip-synch battles Morgan Freeman (singing along to Missy Elliott's "Get Ur Freak On"). It's perfect.
Morgan Freeman spitting get your freak on by Missy Elliot is up there with best things I’ve ever seen in my life. Hollllaaaaaaaa #SuperBowl— Negrotiator (@1EntreProNegro) February 5, 2018
OK, we really feel for Dwayne "The Rock" Johnson for this one, but — come on — he had to have seen it coming. A trailer for Johnson's new movie, Skyscraper, aired, and it looks like all the rest of his films, right?
the rock really got a movie where he fights a building tho— Desus Nice (@desusnice) February 5, 2018
Tyrese watching The Rock’s Super Bowl commercial pic.twitter.com/IUUbUJCzZ5— Moe (@MoeAlayan) February 5, 2018
So it stars The Rock...and he...he needs to save the day...save his family...and also save the day...— Funny Or Die (@funnyordie) February 5, 2018
HOLLYWOOD: Were listening....
Only...uh...this time...he doesnt have a leg. He only has one leg this time.
HOLLYWOOD: Heres $500M.
Stranger Things star David Harbour is our Tide hero. The commercials are very meta and pure genius, integrating other brands humorously and perfectly — including the Old Spice guy!
Check out Old Spice's response to the ad...
The year is 3024, the super bowl is now only brand vs brand, Tide has won for the last 200 years straight, there is no hope for Bounty.— Judas™ (@ItsOGJudas) February 5, 2018
All is lost.
Diet Coke’s latest spot by Anomaly just aired during the Super Bowl in what is their first spot in the game in 21 years.— MPC Advertising (@MPC_Adv) February 5, 2018
‘Groove’, directed by Paul Feig with VFX by MPC & color by MPC’s Mark Gethin , features actress Hayley Magnus who dances around and enjoys a Diet Coke. pic.twitter.com/mioCBOmebb
It seems that no one liked Diet Coke's ad for its new mango-flavored drink. In it, Australian actor Hayley Magnus shows viewers the unexpected side effects of Diet Coke Twisted Mango. Now, we don't condone the skinny-shaming responses, but we will agree that the commercial was incredibly awkward and very uncomfortable — an undeniable head-scratcher. Better luck next year, Diet Coke.
Even Kate Moss thinks the model in that Diet Coke spot was frighteningly thin.— The Hoarse Whisperer (@HoarseWisperer) February 5, 2018
This Diet Coke commercial is making me so incredibly UNCOMFORTABLE pic.twitter.com/FYmaghNuLa— Katrina Ent (@katrinaaaent) February 5, 2018
If diet coke makes you dance like that weird hipster chick, I want nothing to do with it... #SuperBowl— Tim Young (@TimRunsHisMouth) February 5, 2018
This Diet Coke commercial is deeply disturbing on so many levels.— (((Megan McArdle))) (@asymmetricinfo) February 5, 2018
The wait is over. Watch the full official DUNDEE trailer right here. It's the surprise no one saw coming (unless you've been on the Internet during the past two weeks). Visit https://t.co/kadAyLFwZh for more. #SeeAustralia #DundeeTourismAd pic.twitter.com/kxmGItY8tV— Australia (@Australia) February 5, 2018
We got fooled by none other than Chris Hemsworth, Danny McBride and Tourism Australia. In what was teased all week as a Dundee movie reboot starring Hemsworth and McBride, viewers got a surprise twist: It's actually a tourism ad. Minutes after it aired, Australia quickly began trending on Twitter with over 100,000 tweets. Well played.
I went on a real journey with that Australia ad where I was like “ugh really? Well I AM happy Chris Hemsworth is doing more comedic roles....oh really? Hm ok well what’s Chris Hemsworth’s next comedy, then”— Renata Sancken (@renatasnacks) February 5, 2018
CHRIS HEMSWORTH LOOKED SO GOOD IN THAT AUSTRALIAN TOURISM AD IM BOOKING MY FLIGHT NOW— lauren. (@wckdstiles24) February 5, 2018
Yes, Danny McBride, we needed a sexy American actor to convince Americans to visit Australia. And it turned out to be the trip of a lifetime! See more content at https://t.co/GjpkTqEZOL #Australia #DundeeTourismAd @australia https://t.co/SNJS7w3S7G— Chris Hemsworth (@chrishemsworth) February 5, 2018
I do not care at all about Danny McBride or the new Crocodile Dundee movie. I do care a lot about Chris Hemsworth telling me about Australian wine.— Beth Scorzato (@girladactyl) February 5, 2018
I was 100% on board for that Danny McBride Crocodile Dundee movie and they pulled the rug right out from under me, you have made a powerful enemy today Australia— Seth Macy (@sethmacy) February 5, 2018
Aerosmith's Steven Tyler driving a Kia? Check. Steven Tyler longing for his youth? Check. The Twitterverse promptly cracking jokes about Steven Tyler's appearance? Oh, yeah.
Steven Tyler driving a Kia backwards is actually the perfect metaphor for America right now— Alex Blagg (@alexblagg) February 5, 2018
I liked that Kia commercial because the tagline "Feel something again" implies Steven Tyler is dead inside— Doug (@moonwalkmcfly) February 5, 2018
I told my kids that if they're not good, de-aged Steven Tyler will come live under the bed.— Ken Jennings (@KenJennings) February 5, 2018
That Kia with Steven Tyler commercial with is actually quite sad and dark. Longing to preserve something you once had and feel it again.— alex medina (@mrmedina) February 5, 2018
Jeff Goldblum chasing a T-Rex with a Jeep is more realistic than Steven Tyler driving a Kia— elan gale (@theyearofelan) February 5, 2018
For thirty teams, Super Bowl isn’t the end of the season – it’s the start of next season. Watch Eli, @OBJ_3, @TheHumble_21 and the @Giants O-line put in the work in our #SBLII commercial. pic.twitter.com/QP6UducMYa— NFL (@NFL) February 5, 2018
Watching New York Giants' Odell Beckham Jr. and Eli Manning recreate that iconic scene from Dirty Dancing was hands down one of our (and Reese Witherspoon's!) favorite moments. Thanks, NFL.
Ashley Iaconetti died at 9:21 EST right after Eli & OBJ re-enacted Dirty Dancing. She loved hard & cried a lot.— Ashley Iaconetti (@ashleyiaco) February 5, 2018
That Eli Manning/Dirty Dancing commercial was— Harry Shum Jr (@HarryShumJr) February 5, 2018
Can't wait 'til next year...
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